Credit Card Product Marketing Lead

Position Overview

Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.

We are seeking a highly motivated and experienced credit card Product Marketing professional to join our growing team and drive high-impact go-to-market product launch strategies. If you are passionate about helping build differentiated product value propositions and executing inspired creative campaigns to drive business goals, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

• Under guidance of Group Marketing Manager, lead the execution of integrated, multi-channel strategic launch plans for one or more products/programs/initiatives.
• Develop competitive and differentiated value propositions that will serve as the building blocks for all customer and employee facing communications.
• Support the development of learning agendas to prove the value of marketing efforts and support continuous campaign improvement.
• Use demographic and behavioral data to inform tailored marketing strategies for specific products.
• Stay up to date on customer needs and market dynamics to help identify product opportunities.
• Monitor and analyze the competitive landscape and position products and features effectively.
• Ensure that value propositions, benefits & messaging are consistently delivered across teams and channels and serve as proof points of brand imperatives.
• Lead the execution of creative campaigns that drive customer and financial growth in partnership with PNC's agency of record.
• Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.

• Generates new ideas and comfortable helping to implement new ways of working.
• Converts ideas into action.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant customer needs.
• Advocates for and acts as the voice of the customer.

Experience & Qualifications:

• 5+ years' consumer marketing experience with direct experience in shaping credit card product positioning, value propositions, and messaging.
• Demonstrated track record in designing customer-centric marketing plans.
• Strong creative development and production experience; experience leading relationships with internal and external agency partners.
• Strong analytical skills, ability to use data to drive relevant strategies.

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Business Acumen - Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

Business Data Analysis - Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.

Collaborating - Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.

Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Effectiveness Measurement - Ability to measure the quality and quantity of work effort for the purpose of improvement.

Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Systems - Knowledge of and ability to utilize an organization's marketing information systems.

Matrix Management - Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit > New to PNC.

Disability Accommodations Statement:

If an accommodation is required to participate in the application process, please contact us via email at . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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