Manager, Content Marketing

1 week ago


Des Moines, Iowa, United States Fidelity & Guaranty Life Insurance Company Full time
Job Description

Job Description

F&G is looking to hire for a Manager, Content Marketing

The Manager, Content Marketing will be responsible for leading the development of marketing plans, campaign development and tracking results in support of the protection segment's goals for the life insurance portfolio.

This position will plan, create, and execute marketing campaigns and content from beginning to end, influencing the storytelling and messaging direction for marketing campaigns related to F&G's life insurance portfolio.

This position will also be responsible for project and marketing plan ownership and serve as an expert consultant for enterprise-wide teams.

Duties and Responsibilities

Partnership with other areas of the market strategy team to understand the current and future state of our product portfolio and overall segment vision, owning creation and communication of the various value propositions that align with our product suite.

Conceptualize annual plans and smaller marketing campaigns through a deep understanding of content strategies across mediums, owning development of marketing plans, campaign briefs, and post-campaign summaries among others to articulate the overall marketing vision.

Create and help maintain product collateral, marketing communications and overall content libraries for various distribution channel audiences.

Write with clarity and connect with various target audiences, knowing how to pivot B2B writing based on audience and alignment with the overall F&G brand.

Drive continuous improvement through review of existing materials and potential new strategies, with a strong point-of-view to recommend optimization and improvement, especially with a mind toward technological marketing solutions that can help drive revenue.

Sit on cross-functional teams and serve as a liaison to key business partners, sharing the marketing story succinctly and knowing how to pivot from executive-level to peer-based reporting and summarization.

Experience and Education Requirements
Bachelor's degree in marketing or related degree.
7+ years of experience in B2B marketing
Experience in insurance or financial services industry highly preferred
Content creation and marketing planning experience, including an understanding of brief writing, project management tools, and campaign planning.
Strong written and verbal communication skills—listening, writing, speaking, and visual presentations.
Creative and inquisitive thinker
Proficient in Microsoft Office and Adobe Acrobat
Ability to collaborate with and influence at multiple levels within the organization.
Skills and Abilities
Proven content marketing competency and experience partnering with cross-functional teams.
Knowledge and understanding of how to write for B2B audiences.
Customer-focused mindset and ability to work in a fast-paced, collaborative environment.
Must be detail-oriented with proficient organizational skills.
A data-driven mindset, with the ability to distill insights to inform marketing campaigns.
Demonstrated accountability and experience quickly adapting to change.
Possess a creative, curious spirit that can keep marketing efforts current and compliant, while adjusting for innovative ideas.
Outstanding interpersonal skills; seen as a consultative and collaborative problem-solver of business partner needs.
Comfortable in a high-energy environment that values creativity, self-motivation, honesty and accountability
Other Requirements
Perform other functions, duties and projects as assigned
Regular and punctual attendance

The work environment will be fast-paced and deadline-oriented, so must be able to handle multiple projects with multiple players from a variety of locations at any given time.

Heavy computer use and sitting for long periods of time
Some travel required (less than 20%)
#LI-remote #LI-BR1
Additional Information

Work Environments

F&G believes in an employee-centric flexible environment, which is why we offer the ability for in-office, hybrid and remote work arrangements.

During the hiring process, you'll work with your leader to decide what works best for your role.

F&G complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities, unless such accommodation would cause an undue hardship for F&G.

If reasonable accommodation is needed to participate in the job application or interview process, please contact

Join our employee-centric hybrid work environment: F&G Careers
About F&G

Since 1959, Fidelity & Guaranty Life Insurance Company (F&G) has offered annuity and life insurance products to those who are seeking security in retirement and protection during life's unexpected events.

As a national Top Workplace1, an Iowa Top Workplace2 and a proud equal opportunity employer, F&G team members are empowered, collaborative, dynamic and authentic.

We believe that by embracing these values, we will continue to build and strengthen the company while continuing to be a great place to work.

1 Top Workplaces USA 2022 – 2023
2 Des Moines Register Top Workplaces 2018 – 2022

Notice for all Applicants who are California residents under the California Privacy Rights Act. Please click here to review the policy.

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