See more Collapse

Senior Global Marketing Manager

2 months ago

Minneapolis, Minnesota, United States Gateway Recruiting Full time
About the role:
Develop, lead, and execute portfolio marketing strategies and initiatives to grow the franchise. Serve as franchise lead managing and championing the therapy portfolio marketing strategy, both internally and externally with specific focus on portfolio positioning, clinical data, and product economics.

Responsibilities will include:
  • Lead the global portfolio marketing initiative for the therapy franchise, in close partnership with Product Management, Brand Activation (marketing communications), Clinical, Medical Education, Medical Affairs, and other functional team members.
  • Build and evolve the portfolio value proposition, positioning, and messaging, with a focus on the therapy clinical data and economic story.
  • Craft therapy portfolio messaging that fits into the messaging hierarchy, supporting overarching business messaging while bridging messaging to specific products.
  • Partner with the Brand Activation team in creating an integrated marketing communications plan that leverages the therapy portfolio's positioning and messaging to address business goals.
  • Establish customer-specific/account-level targeting and create a messaging document that guides on when to approach which customers with portfolio-level messaging vs. product-specific messaging vs. economic messaging.
  • Create a field-focused training program to ensure rep understanding of the value of the therapy portfolio, the competitive differentiation of the portfolio, effective selling of the portfolio, and account targeting.
  • Develop portfolio tactic content to be used in multichannel campaigns, Innovation Center customer visits, industry conferences and sales materials.
  • Partner with Brand Activation on development and execution of tactics to communicate portfolio messaging.
  • Monitor the competitive landscape and evolve portfolio positioning, messaging, and marketing initiatives as needed to maintain clear, differentiated value proposition in marketplace.
  • Gain deep understanding of the market environment and inform on the future strategic vision for the portfolio.
  • Partner with Medical Affairs to support and advance a Key Opinion Leader strategy to deepen physician engagement and advocacy for the therapy portfolio.
  • Initiate market and account analytics to uncover business success drivers, define account segmentation, and establish targeting and commercial program strategies to support sales and product managers in driving growth across therapy portfolio products.
  • Support and influence advisory board and industry conference strategies and plans to align with the therapy portfolio market strategy needs and opportunities, and support execution of these events.
  • Liaise with regional marketing partners to share global therapy portfolio strategies and tactics and support regional portfolio initiatives objectives.
Required Qualifications:
  • 5+ years of medical device experience required.
  • BA/BS required; Master's/MBA preferred.
  • Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products.
  • Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders, and delivering on commitments.
  • Proven ability to operate in whitespace, identifying and assessing opportunities, developing structured programs or initiative definition, and executing upon them.
  • Excellent communication, collaboration, leadership, and interpersonal skills
  • Track record of success leading cross functional teams within a dynamic, matrixed and hybrid work environment
  • Proven ability to influence drive alignment across diverse teams to achieve consensus and execution of strategic initiatives.
  • Domestic and international travel up to 25%.

We have other current jobs related to this field that you can find below

  • Senior Analytics Manager

    2 weeks ago

    Minneapolis, Minnesota, United States Marketing Architects Full time

    SENIOR ANALYTICS MANAGER Location: Remote/Telecommute Hey statistics savants and math experts − analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you're ready for an opportunity to tell stories with data that inform multimillion-dollar advertising...

  • Senior Analytics Manager

    1 month ago

    Minneapolis, Minnesota, United States Marketing Architects Full time

    SENIOR ANALYTICS MANAGERLocation: Remote/Telecommute Hey statistics savants and math experts- analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you're ready for an opportunity to tell stories with data that inform multimillion-dollar advertising...

  • Senior Marketing Program Manager

    1 week ago

    Minneapolis, Minnesota, United States Calabrio Full time

    Are you driven by innovation and looking to thrive in a fast-paced, growing environment? Join us at Calabrio and be part of our dynamic team Help us in reshaping the landscape of customer experience - where every interaction becomes an opportunity, and every insight drives meaningful change.Introducing Calabrio - The trailblazers in customer experience...

  • Senior Patient Marketing Manager, Intracept

    1 month ago

    Minneapolis, Minnesota, United States Boston Scientific Full time

    Additional Location(s):US-MN-Arden Hills; US-MN-Maple Grove; US-MN-MinneapolisDiversity - Innovation - Caring - Global Collaboration - Winning Spirit- High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...

  • Senior Upstream Product Manager

    2 weeks ago

    Minneapolis, Minnesota, United States Coloplast Full time

    Senior Upstream Product ManagerLocation:Minneapolis, MN, US Job Family: MarketingCountry/Region: United StatesColoplast's Interventional Urology business has an exciting career opportunity available in our Global Upstream Marketing team for a Senior Product Manager, located at our North America headquarters in Minneapolis. In this role, you will report to...

  • Senior Upstream Product Manager

    2 weeks ago

    Minneapolis, Minnesota, United States Coloplast AS Full time

    Coloplast's Interventional Urology business has an exciting career opportunity available in our Global Upstream Marketing team for a Senior Product Manager, located at our North America headquarters in Minneapolis. In this role, you will report to the Director of Global Upstream Marketing and will have global responsibility for product marketing deliverables...

  • Account Manager

    1 month ago

    Minneapolis, Minnesota, United States Marketing Architects Full time

    ACCOUNT MANAGER, CLIENT GROWTHLocation: Remote Are you positive, tenacious and a team player? Does innovation excite you, and data and details energize you? Are you organized, proactive and willing to learn? If you're motivated to grow and master your role to get to the next level of your career, we have a position with a world of opportunity, just for...

  • Senior Specialist, Communications

    4 weeks ago

    Minneapolis, Minnesota, United States Adtalem Global Education Inc Full time

    Company DescriptionAbout Adtalem Global EducationAdtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being...

  • Marketing Manager

    3 weeks ago

    Minneapolis, Minnesota, United States Michael Page Full time

    International Luxury Brand expanding to US marketOpportunity to impact brand awareness & growth in new market About Our Client International luxury decking & cladding manufacturer with a large presence in Europe and expanding in the US. Recognized as a top business in the UK for international growth the last 2 years. Job DescriptionBe a brand champion to...

  • Senior Analyst, Licensing

    4 weeks ago

    Minneapolis, Minnesota, United States Adtalem Global Education Inc Full time

    Company DescriptionAbout Adtalem Global EducationAdtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being...

  • Senior Manager

    2 weeks ago

    Minneapolis, Minnesota, United States Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity?The Senior Manager – Economic Sanctions supports RBC's US Economic Sanctions Program by providing subject matter expertise related to clients, products, securities, and guidance on sanctions regulatory risk from a US perspective. This position is located in RBC's Minneapolis office reporting to the Global...

  • Revenue Marketing Manager

    1 month ago

    Minneapolis, Minnesota, United States National Diversity Network Full time

    Do you thrive on building successful marketing campaigns that drive results? Are you an analytical whiz with a creative spark? If so, we want you on our team In this dynamic role, you'll be a strategic collaborator, delivering marketing plans that hit the mark. You'll define our target audience aligned to our ICPs, develop data-driven campaigns across...

  • Senior Clinical Research Manager

    21 hours ago

    Minneapolis, Minnesota, United States MED Medtronic Inc Full time

    Senior Clinical Research Manager - Cardiac Ablation SolutionsApplyremote typeRemotelocationsMinneapolis, Minnesota, United States of Americatime typeFull timeposted onPosted Yesterdayjob requisition idR1301At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with...

  • Marketing Program Manager

    2 months ago

    Minneapolis, Minnesota, United States Boston Scientific Full time

    Additional Location(s):US-MN-Minnetonka; US-MN-Minneapolis; US-MN-PlymouthDiversity - Innovation - Caring - Global Collaboration - Winning Spirit- High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...

  • AIM VP-Senior Portfolio Manager Life

    2 months ago

    Minneapolis, Minnesota, United States Allianz Full time

    At Allianz Life, we are guided by our mission - we secure your future - and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue...

  • Senior Manager, Medical Affairs

    3 weeks ago

    Minneapolis, Minnesota, United States Coloplast Full time

    Senior Manager, Medical AffairsLocation:Minneapolis, MN, US Job Family: Research & DevelopmentCountry/Region: United StatesThis position is member of the clinical science & office of medical affairs team. is the role is responsible for managing the medical affairs teams for Men's Health and Women's Health, as well as driving and managing clinical...

  • GEP Senior Lecturer

    1 month ago

    Minneapolis, Minnesota, United States University of Minnesota Full time

    GEP Senior LecturerJob ID361097LocationTwin CitiesJob FamilyEducation-GeneralFull/Part TimePart-TimeRegular/TemporaryRegularJob Code9770IEmployee ClassAcad Prof and AdminAbout the JobThis position is part-time and will support the teaching mission of the three global executive programs of the Carlson Global Institute (CGI) at the Carlson School of...

  • Senior Associate, Global Mobility Services

    21 hours ago

    Minneapolis, Minnesota, United States KPMG Full time

    At KPMG, you can become an integral part of a dynamic team at one of the world's top tax firms. Enjoy a collaborative, future-forward culture that empowers your success. Work with KPMG's extensive network of specialists & enjoy access to our Ignition Centers, where deep industry knowledge merges with cutting-edge technologies to create innovative tax...

  • Lifecycle Marketing Manager

    4 weeks ago

    Minneapolis, Minnesota, United States DataSite Full time

    Datasite is where deals are made. We provide the data rooms and SaaS technology used in M&A and other high-value transactions, to deliver projects in more than 170 countries. Carrying that success into the future is all about you. Your useful skills, your unusual experience, your unique ideas. Everyone here brings something unexpected. What's yours? Invest...

  • Senior Manager of Model Validation

    4 weeks ago

    Minneapolis, Minnesota, United States Ameriprise Financial Full time

    Ameriprise Financial has an exciting opportunity for a Senior Manager of Model Validation to join the team The Senior Manager of Model Validation position will report directly to VP - Quantitative Model Validation Manager and work as individual contributor or lead a small team of quantitative model validation analysts to test and evaluate the conceptual...