Digital Marketing Specialist

1 week ago


Tulsa, Oklahoma, United States AEG Full time
We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our

team. As a Digital Marketing Specialist, you will be responsible for all digital marketing

campaigns, conducting market research and actively engaging with the business to optimize the

performance of our digital assets and strategies.

Digital Marketing Specialist duties and responsibilities
Developing and implementing a digital marketing strategy including all digital assets
Establish segmentation models, and apply target marketing disciplines
Creating visual concepts for promotional activities
Managing the digital marketing calendar including social posts w/content and emails to various segments

Work with sales department to learn which ticket products have highest marketing priority and build marketing strategies and track ticket sale conversions.

Maintaining the online presence and reputation of the company by ensuring brand guidelines are consistent across all digital assets
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPI)

Oversee all website maintenance (vendor relations, web hosting, CMS, and digital assets.) and ensure performance by recommending and leading enhancements in design, architecture, and navigation.

Creating and updating digital marketing reports
Overseeing the digital marketing budget
Optimize SEO by studying traffic patterns, abandonment points, and other metrics to ensure alignment with strategic objectives.
Manage web analytics
Research advertising trends - identify trends and insights

Digital Marketing Specialist requirements and qualifications
Minimum of a Bachelor's Degree in Marketing or similar field
Minimum of 5 years of experience as a Digital Marketing Specialist or similar role
Experience with digital marketing automation software
Experience with Google Ads and Google Analytics
Knowledge of web publishing
Proficiency with SEO tools
Superb verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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