Senior Manager, Category Marketing
1 month ago
The Senior Manager of Category Marketing is a strategic day-to-day leader focused on driving revenue across key product categories for the Enterprise: Murphy USA and QuickChek brands.
This marketing expert will collaborate with cross-functional teams to develop and execute effective campaigns leveraging a deep understanding of the industry and the brands to deliver results across key categories: Fuel, Merchandising (Center Store), and Food & Beverage.
The Sr.Manager will collaborate closely with immediate peers in Consumer Insights and Marketing Intelligence, as well as cross-functionally with Loyalty, Product (App, Website), and Marketing Activation.
A key partner to key P&L leaders, the Sr. Manager, Category Marketing will have solid business acumen enabling them to effectively advocate for key businesses across the Enterprise. PRIMARY DUTIES & RESPONSIBILITIES- Identifies key marketing objectives for each of the key business categories - Fuel, Merchandising (Center Store), and Food & Beverage - and develop the marketing plans to be executed across channel partners (in Loyalty, Product, and Marketing Activation)
- Collaborates closely with Fuel, Merchandising, Food & Beverage, and S&O teams to deliver increasing value to the customer, partnering with Consumer Insights & Marketing Intelligence peer to feed categories with relevant consumer, shopper, category, and industry (including competitive) insights
- Partners with business owners in key categories on top-to-top brand partnership and collaboration opportunities, ensuring Marketing opportunities for the MUSA customer are identified and optimized
- Provides guidance and direction to cross-channel partners including CRM, Marketing Activation, internal Communications teams, Merchandising, etc.
- Functions as primary marketing point of contact for category day-to-day contacts
- Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
- Advocates for Category Marketing function across specific brands and cross-Enterprise by developing strong internal relationships QUALIFICATIONS
- 8+ years of experience in Marketing, Business, or related field (Master's preferred)
- Proven experience in Category, Merchandising, or Integrated Marketing, preferably within relevant product categories
- Omnichannel marketing experience (brick-and-mortar, digital, mobile)
- Success leading complex projects across highly matrixed organizations
- Partnership skills, with ability to influence cross-functional teams
- Analytical mindset and data-driven decision-making
- Excellent written and verbal communication skills
- Strong presenter, able to convey a story as well as present and defend a pitch
- Meticulous and highly organized with strong project management capabilities
- Advanced Excel and PowerPoint skills required
- Proactive with a self-starter mentality, strong collaborator and collaborative nature
- Strong curiosity and eagerness to learn, demonstrates a growth-mindset
- Ability to adapt with shifting priorities and comfortable with ambiguity
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