Sr. Brand Manager, CLIF Bar

2 weeks ago

East Hanover, New Jersey, United States Mondelez International Full time

Job Description

Are You Ready to Make It Happen at Mondelez International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Mission: Working with cross-functional global and regional teams, you support the CLIF Bar portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives.

Location: This is a hybrid position based at our East Hanover, NJ HQ office with in-office expectations of minimum 2 days per week.

Responsibilities & Outcomes:

Build brand to drive penetration and share of market growth:

  • Balance needs of consumer, shopper & customer to create clear, go-forward strategies for CLIF brand including delivering a clear positioning for the brand
  • Translate strategy to execution via marketing excellence in purposeful creative and media development and activation
  • Influence and guide innovation agenda
  • Lead and deliver annual planning & functional strategy. Own P&L and delivery of Annual Growth Goals
  • Deliver commercial plans on commercial planning timelines, underpinned by robust insights

Execute commercial and marketing activation agenda:

  • Partner across the organization to inspire, influence, and support execution of strategy for channels, licensing, foodservice, shopper marketing, omni & in-store
  • Design and deliver renovation plan and execute price/pack architecture excellence
  • Execute Integrated Marketing plan, PR, Purpose & Design plans; improve marketing ROI & effectiveness
  • Partner with R&D to champion brand quality and ensure active monitoring and remedy plans

Drive team culture and develop pipeline of future leaders:

  • Ongoing team engagement & 1:1 coaching and engagement to understand team member progress
  • Lead marketing community beyond immediate team

What you will bring:

A desire to drive your future and accelerate your career and the following experience and knowledge
  • Agility over Perfection
  • Execution with excellence and prioritizing results
  • Follow through on commitment and persevere through challenges to find creative solutions
  • Progressive experience across business leadership, P&L management, brand strategy & positioning, and product portfolio management
  • People management and development
  • Marketing and category leadership in a matrix environment
  • Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
  • Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
  • End-to-end business models and algorithms and their translation into specific profit and loss lines
  • Communicating effectively, verbally and when presenting
  • Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools

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More about this role

Education / Certifications: Bachelor's degree in Marketing, Business Management, or related field required, MBA preferred.

Job specific requirements:

  • 5+ years of progressive experience in Brand Management, working with large CPG brands (revenue of $100MM+)
  • Creative and innovative mindset, ability to think outside the box and challenge the status quo
  • Demonstrated understanding of the retail landscape/working with retail accounts (partnership, joint business value creation, etc.

Travel requirements: Approx. 3-4 business trips per year

Work schedule: This is a full-time, hybrid role based in East Hanover, NJ with in-office expectations of minimum 2 days per week.

To learn more about Mondelez benefits and offerings, head to the Benefits Overview Site ) .

Pre-employment reference checks and drug-screening are required.

Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy

Business Unit Summary

The United States is the largest market in the Mondelez International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including OreoandChips Ahoycookies,Ritz,Wheat ThinsandTriscuitcrackers, andSwedish FishandSour PatchKidsconfectionery products -are close at hand for our consumers across the country.

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.

Job Type

Regular

Brand & Portfolio Management

Marketing

At Mondelez International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

Join us and Make It An Opportunity

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.

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