Digital Organizing Director

2 weeks ago

Helena, Montana, United States ProgressNow Full time

Position Summary:


Middle Fork Strategies is hiring for the position of Digital Organizing Director to manage a team of communications and digital organizers in Montana.

The Digital Organizing Director will be responsible for building and continually updating a plan, in collaboration with the Executive Director, to achieve Middle Fork's metric and organization-building goals for the organization's digital organizing program, a first-of-its-kind organizing effort for the state that will use new tools and tactics to boost progressive messages and combat online misinformation and disinformation.

Middle Fork's Montana digital organizing program will be a part of a national initiative in states across the country.

This position will oversee a successful team of organizers who will identify, recruit, train, and manage volunteers and trusted community validators across the state for engagement on social media channels.

The Digital Organizing Director will manage the day-to-day work of organizers and assist them in implementing the overall digital organizing plan to build volunteer teams and spread progressive messages across online platforms.

Through the creation of these volunteer teams, the Digital Organizing Director will help develop a compelling progressive narrative as well as combat misinformation and disinformation being spread online.

The program currently includes two organizers, although it is possible this number could increase. Some organizers may be in remote positions.

The ideal candidate for this position will have experience in field and relational organizing, volunteer recruitment, and management and should be knowledgeable about social media and digital platforms, tactics, and strategy.


Primary Areas of Responsibility:
Development and implementation of a state volunteer recruitment plan in Montana and in consultation and coordination with organizers


 Set quarterly recruitment goals for each organizer and assist organizers in building week-by-week plans that identify the tactics to be used for identification, recruitment, and engagement.

 Work directly with organizers to teach them how to apply field and relational organizing tactics to motivate volunteers to share content and their own stories across social media platforms.

 Assist the Executive Director in the scaling of the program across the state with an eye toward ensuring realistic volunteer management goals per organizer

 Work with state and national staff, including the national data manager to analyze metrics around volunteer participation in the program and work with organizers to come up with tactics and programming that maximize that participation

 Collaborate with other team members to develop strategies and materials that serve volunteer needsManagement and oversight over a team of digital organizers


 Work directly with organizers to create their specific organizing and recruitment plans

 Working with other senior staff at Middle Fork Strategies to effectively target organizing efforts and ensure that volunteers being recruited have reach in key communities

 Help organizers troubleshoot organizing challenges and create a ladder of engagement that turns volunteers into local leaders

 Meet regularly with organizers to ensure that they are implementing their organizing plans and meeting their organizing goals

 Help Middle Fork staff plan and prioritize messages to be shared with volunteers, to ensure that organizers and volunteers are able to rapidly respond to breaking news or other opportunities

 Develop regular programming and assist organizers in the creation of communications strategies that foster community between volunteers

 Develop materials that help communicators adopt field organizing strategies and tactics toward the goals of greater visibility of progressive messagesSet overall goals and metrics of success for identification, recruitment, and engagement of recruited volunteers with organizers


 Work directly with organizers and national data manager to create organizer-specific metrics of success for volunteer recruitment and engagement

 Implement a layered confirmation process for volunteers through phone, email, and text

 Meet regularly with organizers to ensure that they are meeting their goals and troubleshoot ways to meet them if they are not being met

 Set overall goals of the state program in consultation with Middle Fork's Executive Director and relevant national staff

 In consultation with the national data manager and others, come up with a regular reporting mechanism that can communicate program successes in the state to the Executive Director, national staff, and stakeholders regularlyWork with the senior leadership team to execute the online communication strategy through social media platforms Twitter (X), Facebook, Threads, Instagram, and YouTube


 Write compelling copy that is relevant, engages supporters, and grows our online presence

 Create and manage multiple content calendars

 Track and analyze metrics to make data-driven decisions based on results

 Develop rapid response to amplify the program's overall goals

 Draft social media toolkits for volunteers

 Gather assets at events and post social media updates

 Be on top of new and exciting trendsWork and liaise with National Megaphone team members, including Training Director, National Organizing Director, Program Director, and Executive Team, to design training materials for organizers and volunteers


 Help to create new and innovative training materials that translate the best practices of field organizing into online communications

 Ensure that training materials include both theoretical and practical guidance for organizers who are taking communications and putting them directly into the hands of volunteers

 Assist in ensuring that training materials give organizers a realistic understanding of the tactics and tools that are at their disposal

 Assuring that organizers understand how long it takes to meet goals and have a numerically driven approach to the universe sizes they need to effectively recruit and target, as well as realistic expectations for how much work is required to achieve goals
Required experience, skills, and competencies:


 3-5 years of issue advocacy or political campaign experience, ideally a combination of organizing and digital or communications work

 Broad understanding of field organizing and relational strategies and tactics and the ability to look at those strategies and tactics through a new lens and adapt them to online communications

 Demonstrated success in other organizing efforts

 Skilled communicator who can translate organizing concepts and help mentor/assist organizers in their work

 Has the necessary background in setting and meeting field organizing goals as well as reporting

 Understands how to move a volunteer up a ladder of engagement and can help organizers develop volunteers into leaders


An understanding of how personal stories and emotional connections affect public opinion Experience working with coalition partners

 Understanding of field analytics and a demonstrated ability to use those analytics to inform strategyThe location for this position is flexible within Montana. Some in-state travel is expected. The salary for this position is $72,000.

Middle Fork offers competitive benefits, including health insurance, matching contributions to a retirement account, 12 paid holidays per year, and paid vacation.

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