Marketing Manager

2 weeks ago


San Francisco, California, United States Ampcus Full time

Job Description:

Key Responsibilities:

Audience Insights + Strategy:

  • Use insights to refine and strengthen our product positioning in the market.
  • Analyze audience behaviors and preferences to inform marketing strategies.
  • Develop audience-centric marketing strategies to reach and resonate with target customers.

Product Positioning and Messaging

  • Lead naming efforts for new products, ensuring brand consistency and market relevance.
  • Partner with Copy team to develop UX copy strategy and conduct message testing to optimize user experience.
  • Develop compelling product positioning and Reasons to Believe (RTBs) that resonate with the target audience.
  • Craft clear and impactful messaging that communicates the unique value proposition of our products.
  • Ensure alignment between product GTM plans and overall company channel strategy.

Creative Development:

  • Create comprehensive creative briefs to guide the development of marketing assets.
  • Ensure alignment with brand guidelines and overall marketing strategy.

Execution

  • Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables.
  • Share GTM documents with cross-functional teams for alignment and input.
  • Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process.
  • Provide clear and concise briefings to channel partners, ensuring alignment with overall GTM strategy.

Asset Production + Management:

  • Coordinate the creation and deployment of marketing assets across various channels.
  • Manage asset libraries and ensure assets are up-to-date and accessible.
  • Oversee the localization of marketing materials for different markets, ensuring cultural relevance.
  • Implement a rigorous quality assurance process for all marketing assets. Ensure accuracy and consistency in messaging and branding.

Post-Launch Reporting:

  • Analyze post-launch performance data and generate insightful reports.
  • Provide recommendations for continuous improvement based on campaign outcomes.

Skills:

  • Project Management
  • Decisiveness
  • Experience writing GTM plans; experience writing campaign plans
  • Verbal Skills
  • Analytical; familiarity with customer insights

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