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Web Experience Designer- onsite in Charlotte, NC

4 months ago

Charlotte, North Carolina, United States LiftOne Full time
Web Experience Designer- onsite in Charlotte, NC


As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported the strength of our communities by supplying equipment for critical infrastructure and commerce, and by funding programs that advance social and economic vitality.

Being around for nearly 100 years means we change and pivot to capture opportunities and avoid challenges.

We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day.

We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Join a leading solutions provider and be a part of a group of highly skilled technicians, sales and support team members who exist to serve as a trusted partner to our customers, communities, and fellow employees.

Summary
At Weisiger Group, we are a trailblazing organization that is built to last.

We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages.

Trust is our bottom line and we're proud to serve our employees as a partner in their success.
At Weisiger Group, we make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering a superior customer experience.

That is why we are looking for a Web Experience Designer who will be responsible for delivering world-class design toward Web UI/UX, landing pages, mobile applications, and other online channels for the corporate brand as well as the Carolina Cat brand and its sub-brands.

This role will partner with the marketing team to ensure web experiences accurately reflect company goals, objectives and identity.

They will recommend and defend decisions that best fit the needs of diverse projects based on a strong understanding of best practices, while considering user experiences, site usage analytics, information architecture and other technological requirements and limitations.

The Web Experience Designer will also be responsible for advising, maintaining and operating Carolina Cat's Salesforce Marketing Cloud Personalization solution.

This role will be expected to serve as the SME in delivering personalized web experiences to our audience, responsible for designing, developing and troubleshooting new or existing experiences online.

They will closely partner with the marketing automation team to support all journey execution as those experiences extend into dealer sites.

The ideal candidate is a creative individual with a strategic mindset and is well-versed in HTML, CSS and responsive design, with prior experience working in marketing automation systems and designing persona-based experiences.

Essential Functions
Strategic Responsibilities
Collaborate with marketing specialists to produce relevant web content and experiences that meet the needs of both key stakeholders and our audience
Partner with Digital Marketing Manager on planning and execution of home-grown customer portals and applications to deliver self-service experiences to our customers
Coordinate with marketing automation team on planned external marketing campaigns and journeys to provide support and execution on personalized experiences for the end-user on our dealer websites
Work with vendor partner to execute web initiatives for all Weisiger Group owned sites, including the creation, maintenance and debugging of current and new sites
Technical Responsibilities
Responsible for developing design elements and layouts for customer websites and web applications deployed on Wordpress and Makeswift CMS platforms, in addition to cloud pages via Salesforce Marketing Cloud
Regularly maintain all product catalogs across dealer sites, updating inventory, pricing, and other e-commerce functionalities
Collaborate with vendor partner to improve website usability, accessibility and performance
Identify and troubleshoot UI and UX problems based on customer feedback, analytics and business needs
Manage sitemap code, tags and catalog in partnership with vendor partners
Create custom Marketing Cloud Personalization templates
Implement Salesforce Einstein recipes and associated configurations
Manage integrations to and from Marketing Cloud Personalization
Analytical Responsibilities
Provide timely, in-depth analysis on web performance on websites relative to ROI targets, recommending pivots and improvements where needed.

Monitor performance of Marketing Cloud Personalization assets, providing recommendations on how we can optimize our messaging and touchpoints where needed.

Stays current with certification of Salesforce marketing platforms, specifically around Marketing Cloud Personalization
Maintain knowledge of graphic and web design trends, developments and best user-centered practices.
Other duties as assigned.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.
Education and/or Experience
Bachelor's or Associates Degree in Web Design, Marketing, Computer Science or related discipline required
Minimum 3-5 years of experience in web design and production
Front- and back-end experience with an emphasis on front-end development in Wordpress environment or other Content Management System
Experience with web protocols such as CSS, HTML, and responsive design
Experience consuming REST APIs for data imports via ETL with SnapLogic or similar tool
Strong design skills with proficiency in Adobe Creative Suite to create digital assets for online experiences
Knowledge of marketing automation tools including Marketing Cloud, Pardot, Marketo, etc
Experience developing personalized experiences using different marketing technologies and concepts (dynamic content, AMPscript, Einstein recipes) preferred
Superior communication skills, written and verbal
Ability to work closely with cross-functional teams, including Marketing, IT, Legal and HR
Analytical skills to report KPIs and identify trends and challenges
A high level of attention to detail and good organizational skills
Able to interpret business needs into digital marketing opportunities
Must be passionate about the web and demonstrate a willingness to stay up to date with an ever-changing list of best practices, new technologies and new ideas
Computer Skills
Successful candidate will be proficient in Microsoft Office, and Adobe Creative Suites (InDesign, Photoshop, and Illustrator).
Experience working in content management platforms (Wordpress) required.
Prior experience using CRM tools (Salesforce) and marketing automation platforms (Marketing Cloud and Pardot) a plus but not required.
Certificates, Licenses, Registrations
Web certifications and Salesforce Marketing Cloud certification preferred, but not required.
Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.

The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds.

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment.

The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration.

The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock.

The noise level in some work environments is occasionally loud.
We are an Equal Opportunity Employer
We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment.

We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

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