Sr Director of Brand

2 weeks ago

Sterling, Illinois, United States Wahl Clipper Full time

WAHL EMPOWERS PEOPLE TO BE THEIR BEST

Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a talented brand leader to fill the role of Sr Director of Brand for our North America Consumer team at our Global Headquarters in Sterling, Illinois.

The Senior Director of Brand for North America Consumer (NAC) is responsible for leading the brand marketing strategy for the consumer division creating all marketing communication to drive sales, profit and market share in the consumer market.

This role reports to and is a strategic thought partner with the VP of Sales and Marketing for the NAC division.

This individual will lead, develop and motivate a diverse team that covers a wide area of knowledge and experience in eCommerce, market research, traditional and digital advertising, content creation, social media, and direct response that will contribute to brand growth and improving consumer intimacy.

In essence, this role is responsible for delivering on Wahl's vision to be the leading consumer brand in clippers, trimmers, pet, and massage businesses.

This individual will also work closely with the Senior Director of Product Management for North America and global marketing partners to ensure global alignment and a holistic marketing strategy.


ESSENTIAL FUNCTIONS

Brand Strategy :

Develops and articulates the brand/marketing strategy to increase brand preference, brand engagement, and reinforce Wahl's distinctiveness in the marketplace.

Works cross functionally internally and with external partners to uncover consumer insights and deliver innovative marketing campaigns to attract customers and improve customer experience.

Conducts research and analysis to understand how to engage the target consumer.

Develops plans that increases engagement of current customers, and attracts new customers resulting in increased sales, profit, and market share.


Marketing Communication :
Leads the translation of the Wahl brand, mission, and values into a strategic marketing communication plan. This includes leading and integrating all aspects of integrated marketing communications including agency relationships, traditional and digital marketing.

This person will work closely with product management and lead the marketing team to develop and plan strong end-to-end marketing campaigns.

This position sets and hits KPI's around brand awareness, preference, ROAS, TACOS and such.

Ecommerce:
Create impactful strategies covering all ecommerce channels.

A center of excellence on Amazon, , etc, this role will work closely with Product Management in creating the necessary assets to support the successful launch in these channels.

Collaborates with global ecommerce teams to maximize local while sharing best practices globally around SEO and SEM.

Financial Results :
Responsible for hitting all divisional sales and profit goals and developing and maintaining the annual marketing communication budget.

Compliance :

Works with legal and compliance departments to ensure all legal standards applicable to marketing, particularly as it relates to privacy policy and customer data is followed.

Ensures employees adhere to legal and operational compliance requirements.

Servant Leadership :
Fosters a culture of creativity. Provides coaching and direction to inspire employees to maximize results.

Identifies and communicates key responsibilities and practices, create an environment that supports personal development and continuous improvement, and drives teamwork.

Oversees training and development of marketing team and makes effective staffing decisions.

Team Builder :
Creates a sense of team both within the marketing group and across the entire division.

Embraces the philosophy that "Talent wins games; Teams win championships." Encourages a sense of camaraderie and working hard together while having fun.


MINIMUM REQUIREMENTS
Bachelor's degree in Marketing or related field. Master's degree preferred
10+ years as a strategic marketing or brand leadership
Consumer packaged goods experience, durable goods preferred.
Strategic competency and ability to demonstrate a track record of success.
Experience in leading and developing a high-performance marketing team that work across multiple categories and product portfolios.
Experience in developing marketing programs and go-to-market strategies for multiple retail channels.
Strong analytical skills partnered with a creative mind.

Proven ability to develop brand marketing strategies to include strategic planning, digital campaigns, brand communications, consumer insights, social, paid search, SEO, programmatic, direct response, digital analytics, content creation and public relations.

Knowledge of programmatic advertising, direct response important
Experience with Amazon vendor central and Amazon advertising, Walmart Connect, Citrus, Criteo and the like.
High degree of business acumen - classic and digital marketing, budget management and P&L understanding.
Ability to effectively communicate at executive level.
Ability to work cross functionally with multiple business functions.
Ability to clearly articulate a compelling vision and strategy.
Lead agency & other partner relationships.
This position is a full-time role requiring a minimum of 3 days per week on-site.
Why Wahl?

We are proud to celebrate over 100 years as the standard for grooming products used by barbers and hairdressers all over the world.

Professionals and home users have relied on our innovative clippers, trimmers and personal care products for an entire century.

Today, the fourth generation of the Wahl Family remains deeply rooted in the daily operations and management of the organization.

Living beyond the footsteps of their great-grandfather, the family continues to ensure that everything that Wahl produces aligns with the same core family values.

When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.


Perks & Benefits:
BCBSIL Medical coverage offered as low as $14 per week, INCLUDING pharmacy
In & Out-of-network BCBSIL Dental coverage, with orthodontics for as low as $6 per week
In & Out-of-network BCBSIL by EyeMed, Vision coverage, $3 per week for family coverage
Free onsite clinic featuring a Nurse Practitioner, a Physical Therapist, and free lab services
Employer funded health savings account -up to $2000
Biometric testing with wellness credits
401(k) and Roth 401(k) with generous company match
Profit Sharing
Tuition Reimbursement program - up to $10,000 per calendar year
Scholarship Program
Daycare discounts
Free Employee Assistance Program (EAP) with legal consultative services and discounts
Company paid Life Insurance
Company paid Short-Term Disability/Long Term Disability
10 paid holidays per year
Casual work environment
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