Data Scientist

We are seeking a Data Scientist for a full time and direct hire role for one of our amazing partners in the Fort Lauderdale, FL area. This is a hybrid role that will require you to work onsite 3 days a week.

Responsibilities:

• Data Modeling by crafting and managing data models to guarantee data accuracy, consistency, and scalability across their systems.
• Research, design, and develop AI/ML algorithms and models to optimize media channel mix recommendations and to optimize budget spend recommendations within the digital marketing platform.
• Analyze large datasets to extract meaningful insights and identify trends that inform model development and improvement.
• Work closely with data engineers to preprocess and transform data for model training and deployment.
• Implement and deploy production-ready AI/ML models, ensuring scalability, reliability, and performance.
• Evaluate model performance using appropriate metrics and iterate on model improvements based on feedback and real-world outcomes.
• Stay updated on the latest advancements in AI/ML technologies and methodologies and integrate relevant innovations into their platform.

Qualifications:

• Proven experience developing AI/ML models for real-world applications. Bonus if you have experience in the digital marketing space.
• Proficient in programming languages such as Python, R, or Scala.
• Hands-on experience in libraries and frameworks such as TensorFlow, PyTorch, or scikit-learn.
• Strong understanding of statistical analysis, machine learning algorithms, and data preprocessing techniques.
• Experience working with large-scale datasets and distributed computing frameworks (Ex: Spark).
• Ability to translate business requirements into technical solutions.
• Excellent problem-solving and effective communication skills with the ability to collaborate cross-functionally and present complex ideas to non-technical stakeholders.
• Master's or Ph.D. degree in Computer Science, Statistics, Mathematics, or a related field.

Nice to Have Skills:

• Experience with cloud platforms (AWS, Azure, GCP) and related services for AI/ML model development and deployment.
• Knowledge of digital marketing concepts and metrics (Ex: ROI, CTR and ROAS) is a plus.
• Familiarity with agile development methodologies and DevOps practices.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. You must be legally authorized to work in the United States without current or future sponsorship.

My notes: (Data Scientist Data scientists work together with analysts and businesses to convert data insights into action. They make diagrams, graphs, and charts to represent trends and predictions. Data summarization helps stakeholders understand and implement results effectively.)

• Role: This Data Scientist will report to the CTO. They will start on the Cetrifi side but will eventually support both companies (Site impact and Centrifi). This is the 1st Data Scientist hire on this team. They will build models for their smart proposal and look at the data architecture they have now to give their input on possible changes. Their 3rd party and internal team helped with the current data architecture, and everything is in Google Cloud (GCP). This is a great role, because you can come in to make a name for yourself and build this thing up the way you see fit. This is also a brand-new product with the potential to disrupt the market. You will be working closely with the Centrifi development team, the feature engineering team and the product team. You will also work with Site Impact team too.
• Must have skills: They need upper mid-level to senior level Data Scientist experience with the ability to work independently without any other Data Scientists on their team. They need cloud experience (any will work, but Google GCP is the preference). They need experience with data analysis and data modeling, data wrangling and cleaning, feature development, statistical analysis and hypothesis testing. They are not stuck on language, since it's greenfield right now, but Python or R would be good. Industry experience is a plus in the advertising platform industry (agencies don't tend to have these people). They need at least a 4-year degree, but a master's in data science would be great (experience trumps a degree).
• Fall short: They only interviewed 2 people. The first one wasn't strong and was part of a larger data scientist team, so they didn't feel he could be independent on his own. They liked the 2nd person, and he was presented to them at $200K. When it came to an offer, he wanted them to make up for the stock options he'd be given up and changed his asking salary to $400K. He wasn't local either, and they didn't think he'd want to move from the Tampa area.
• Salary/Bonus: They've budgeted around $150K-$175K but they will go higher if needed to get the best person. They are more likely to negotiate around the bonus. Total comp could be north of $200K.They also have an annual bonus of 5% based on hitting metrics (50% company and 50% individual).
• Interview Process: send resumes to Tara min with Mike (video-initial skill assessment), then an onsite with Mike and a couple of others from tech and product (2 hours) and then final is a video with Jen (CEO) or Jordan (CFO). They want the entire process to be less than 2 weeks.
• Remote/Onsite: Most employees work a hybrid onsite schedule. Everyone is there on Tuesday and Thursday but has their choice of the 3rd day (most choose Tues-Thur). Management is required to come onsite 5 days a week, though.

Company Notes:

• Site Impact Website Description: Their website is Site Impact specializes in multi-channel direct marketing services. Our goal is to achieve measurable results for our clients. While continuing to evolve as a company, Site Impact has earned the business and trust of clients all over the globe. Our clients range from Fortune 500 corporations, locally owned and operated small business, as well as advertising agencies who use our private label services. By providing integrated marketing solutions that target your ideal audience, we are one of the leading providers in data and marketing resources. Site Impact's team is comprised of industry and digital marketing leaders who play a key role in the company's culture and our continued growth and success. We have been named one of the "Best Companies to Work For" by Florida Trend Magazine and a consecutive three years awarded a "Top Workplace" by the Sun-Sentinel. Our once small family has grown into a diverse and dedicated group of nearly 75 professionals with offices located in Coconut Creek, Florida, and Fresno, California. Let us show you our unique formula of email marketing and multi-channel advertising to reach your target audience and ultimately increase sales in a cost-effective way.
  • Site Impact Overview: Site Impact specializes in multi-channel direct marketing services delivering a unique formula of email marketing and multi-channel advertising to reach your target audience and ultimately increase sales in a cost effective way. At first glance they email marketing. They can run traffic for clients (AutoNation is a client) or they can use their tools and run their own traffic. Lead generation, display and targeted advertisement, do audience builder. They've been in business since 2010. They are now transitioning to become more of a SaaS company where the software has revenue with a recurring revenue model.
• Centrifi Website Description: Their website is It's the simplest way to see your brand's digital performance in one convenient place. It's the first platform-agnostic solution to your digital strategy in a freemium version Get Google Analytics, paid digital media results, and organic content performance, allowing you to make real-time decisions without waiting until the end of the month to determine campaign performance. They offer a unique platform that combines proprietary technology, data-driven business intelligence, and sophisticated digital marketing, enabling large media companies and agencies to scale their focused ad sales effortlessly. Their reporting tool and dashboard will continue incorporating additional API's as more integrations become available in the digital space. The reporting tool will also continue enhancements on available analytics and metrics, keeping data simple, usable and relevant. The centrifi reporting dashboard is just the beginning of what's to come for the software solution that will utilize real-time data and reporting from your company's website. With proprietary data for in-market audiences owned by the parent company, Site Impact, centrifi will build the most accurate and comprehensive digital proposals on the market today. The proposals will then generate real-time orders, and the order management system (OMS) will auto-integrate into each platform to ease proposing, placing, billing, and reporting in one easy place. The entire lifecycle of digital media will be seamless, with the best-in-industry technology leading the way.
  • Centrifi Overview: They are a division of Site Impact. This is their new product that they are bringing to market in July 2024 in an MVP format. It is an end-to-end sales enablement tool to help their agency partners sell locally. It allows an agency to go to a dealership to find out their marketing spend for a month. They can then put in all the info they need in a proposal for them and use data that has worked in the past.
• Company size: 65 employees (as of May 2024), but they want to add 20 more in the Summer of 2024.
  • Site Impact IT Team: They have about 30 full time technical people at Site Impact plus 24 offshore in India through their partner called Benchmark IT. Benchmark IT is also doing a software architecture upgrade for them to help with their campaigns. Internal team consists of QAs, developers, infrastructure, etc. They have 4 dev teams each have their own directors. Directors need to be hands on 30% of time. Roughly 14-16 developers, 4-5 QAs, 4 infrastructures, and a scrum master.
  • Centrifi IT Team: They have a team of 5 engineers, a product owner and a BA They are adding a Data Scientist and maybe a Data Engineer. They are all local.
• Tech: They were a LAMP shop with Vue, Vue JavaScript, jQuery, PHP (Laravel or cord ignitor or symphony). They had MySQL on the backend and were all Linux. They use Google Cloud (GCP).
• Remote/Onsite: Most employees work a hybrid onsite schedule. Everyone is there on Tuesday and Thursday but has their choice of the 3rd day (most choose Tues-Thur). Management is required to come onsite 5 days a week, though.
• Benefits: They start on the 1st of the month, following 30 days. They offer unlimited PTO, health/dental/vision for employees covered at 97% with 3 tiers of service to choose from. After 90 days, they have a 401K that you are automatically enrolled in. They match 3% of your first 50% for your first 2 years and then it grows to match 100% of your first 6% after 5 years (I believe).
• Staffing: They do work with a few firms. Most are at 20% and some have executives at 22%. We charge 20% for roles under the Director level and 25% for ones Director and above. They have a 48 hours feedback rule to review and get back to us on candidates.
• Hiring Managers:
  • Michael Conway (CTO): His Linked In is He's been there since Sept 2023. He's an accomplished Product-orientated Chief Technology Officer with more than 30 years of deep technical experience developing, implementing and supporting complex infrastructures in fast growing industries focused on high transactional and large-scale data systems. He has high proficiency in agile systems development, automation, machine learning/artificial intelligence, infrastructure, and business/organizational management. Acted as a strategic advisor for growing startups and serve on multiple Boards in support of Technology Hub growth, and improvements to higher education effectiveness, and technology talent growth.
  • Jens Aumueller (VP of Technology): His Linked IN is He reports to the CTO and is on the Site Impact side. He has a great personality and he's fluent in Spanish. He's also a scuba instructor. He's a hands-on technical leader and innovator with extensive experience in designing, building, and delivering industry leading software products using leading edge technologies and software development techniques. Strong in-depth knowledge of Application Development and Deployment in SaaS environments. Advanced level System Administration and Design in Windows Server, SQL Server/MySQL, Exchange Server, VMware vSphere, and AWS/LAMP environments. Led many successful CRM/ERP implementations including SAP Business One, Dynamics, Salesforce and NetSuite. Proven track record of managing key account relationships and large-scale projects. Agile Practitioner / Certified Scrum Master (CSM) / Certified Product Owner (CPO).
  • Tara Campomezzi (People & Talent Leader): Her Linked In is She's been there since May 2023 and she's very friendly. She's over both companies.
  • Jordan Siegel (CFO):
• Competitors:
• Personalities: They do a lot of engagement with the team and fun activities, and the company wants everyone to participate. The tech team is an island of misfit toys with a variety of personalities, but they have a friendly team and are very team motivated. They want to work together and are very collaborative. They like someone who is friendly, not shy, and not a corporate rebel. Someone who can raise their hand when there is an issue, rather than waiting for it to be uncovered. Someone who is not afraid to make a mistake but is forthcoming and honest when something doesn't work. The CTO doesn't like surprises and wants to be made aware if there are any issues.
• Upcoming roles: Their career site is I see a Product Owner, UI/UX Designer, and Data Analyst.
• Headquarters: 6119 Lyons Road, Coconut Creek, FL 33073

Official Job Description:

Data Scientist - Centrifi

Job Details

• Level : Experienced
• Job Location: Corporate Headquarters – Coconut Creek, FL
• Education Level: 4 Year Degree

About Us

Centrifi, a division of Site Impact, offers a unique platform that combines proprietary technology, data-driven business intelligence, and sophisticated digital marketing, enabling large media companies and agencies to scale their focused ad sales effortlessly. We have combined our ability to take in-market audiences and merged that data with analytics from websites and digital media to bring a game changer to digital media as we know it. We round that out with our best-in-service plan that includes cost savings and faster turnaround times for our clients.

Join our team and be part of an innovative and dynamic environment where you can make a meaningful impact.

Responsibilities:

• Research, design, and develop AI/ML algorithms and models to optimize media channel mix recommendations
• Research, design, and develop AI/ML algorithms and models to optimize budget spend recommendations within the digital marketing platform.
• Analyze large datasets to extract meaningful insights and identify trends that inform model development and improvement.
• Collaborate with data engineers to preprocess and transform data for model training and deployment.
• Implement and deploy production-ready AI/ML models, ensuring scalability, reliability, and performance.
• Evaluate model performance using appropriate metrics and iterate on model improvements based on feedback and real-world outcomes.
• Stay updated on the latest advancements in AI/ML technologies and methodologies and integrate relevant innovations into our platform.
• Data Modeling by crafting and manage data models to guarantee data accuracy, consistency, and scalability across our systems.

Required Experience:

• Master's or Ph.D. degree in Computer Science, Statistics, Mathematics, or a related field.
• Proven experience (X years) in developing AI/ML models for real-world applications, preferably in the digital marketing domain.
• Proficiency in programming languages such as Python, R, or Scala, with hands-on experience in libraries/frameworks such as TensorFlow, PyTorch, or scikit-learn.
• Strong understanding of statistical analysis, machine learning algorithms, and data preprocessing techniques.
• Experience working with large-scale datasets and distributed computing frameworks (e.g., Spark).
• Excellent problem-solving skills and the ability to translate business requirements into technical solutions.
• Effective communication skills with the ability to collaborate cross-functionally and present complex ideas to non-technical stakeholders.

Preferred Qualifications:

• Experience with cloud platforms (e.g., AWS, Azure, GCP) and related services for AI/ML model development and deployment.
• Knowledge of digital marketing concepts and metrics (e.g., CTR, ROI, ROAS) is a plus.
• Familiarity with agile development methodologies and DevOps practices.