Marketing Coordinator

7 days ago

Arlington, Virginia, United States ISEP Full time

POSITION TITLE
Marketing Coordinator

DEPARTMENT
Marketing & Communications

REPORTS TO
Senior Manager, Institutional Marketing

FLSA STATUS
(Exempt or Non-exempt)

Exempt

LOCATION
Arlington, VA or Remote except California or New York. This position is based in the U.S. and works during U.S. business hours

DATE
May 2024

Position Summary

ISEP is seeking a Marketing Coordinator committed to increasing student participation in international programs.

The Marketing Coordinator will support the needs of the Marketing & Communications team under the guidance of the Senior Manager of Institutional Marketing.

In this role, the selected candidate will assist in content development, social media implementation, and marketing research.

The Marketing Coordinator will serve as a key member of a strategic and future-focused team committed to providing high-quality and informative print and digital content.

The ideal candidate loves to work in a collaborative environment, is passionate about study abroad, and likes to dig into the details of a project or program.

Principal Relationships

External:
ISEP members and affiliates, ISEP Council of Advisors

Internal:
Communications and Marketing, Member Relations, and Enrollment Management

Key Job Responsibilities
Under the guidance of MarCom leadership, create social media content and implement a social media plan that highlights ISEP programs and the ISEP student experience
Increase followers, engagement, and generate new leads in collaboration with the marketing team across multiple social media platforms
Post and engage with students on ISEP's social media accounts
Build, implement, and track customized engagement campaigns for institutional partners, which may include social media takeovers, email campaigns, or virtual events
Research, write, and update marketing content to accurately showcase ISEP programs across all channels, including web, email campaigns, printed collateral, and events
Work with alumni to develop testimonials for marketing materials
Work with program participants to increase program reviews on third-party platforms that highlight positive experiences on ISEP programs
Create signage and other materials to support events
Research and develop a library of marketing presentation slides for use by ISEP staff
Build and format community emails as part of ISEP's strategic messaging calendar
Assist the Director of Marketing with evaluation projects, including distributing surveys, cleaning survey results, and creating reports for internal use
Assist in the development and organization of custom content, including web sites, flyers, engagement campaigns, and emails for ISEP institutions
Update institutional and industry facing website content in Ruby on Rails
Organize and manage ISEP's brand assets, including image libraries
Research ISEP's programs and write program descriptions and outlines for print and digital content
Assist in maintaining and updating ISEP's listings on third party databases, including VIA TRM and Terra Dotta
Assist with in-person and virtual event logistics, including building registration forms and invitations
Order branded materials as needed
Support ISEP staff conference attendance
Support additional marketing needs of ISEP staff as assigned

Required Qualifications
Bachelor's degree in communications, journalism, marketing, creative writing, global studies, or related field
2 years of prior work experience
Excellent writing skills, as evidenced by application materials
Willingness to learn ISEP's programs at a level of depth that will allow for the creation of compelling and accurate materials
Mission-driven commitment to increasing study abroad participation worldwide
Commitment to diversity and inclusion in international education

Desired Additional Qualifications
Experience updating websites
Experience in email marketing
Experience using Adobe InDesign, Illustrator, or similar products
Experience studying, living, interning, or working in another country
Experience working for a university-based study abroad office or a study abroad organization
Basic knowledge of HTML and managing web content

How to Apply

Please complete the 3 minute application and select "Apply for this Position," which will then prompt you to create an account.

You will be asked to submit a resume, cover letter, salary requirements and a writing sample via our on-line employment application at .

ISEP is an equal opportunity employer (EOE). We strongly support diversity in the workforce.
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