Category Marketing Manager

1 week ago

Phoenix, Arizona, United States PetSmart Store Support Group, Inc. Full time
About the Team

The

Customer Experience (Marketing) team

works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location

Hybrid Position:
This position may be considered Hybrid based on PetSmart's FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity.

Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

About the Job

Hardgoods & Specialty Category Marketing Manager

PetSmart is looking for a Marketing Manager to join our Integrated Marketing team, leading efforts in the Hardgoods and Specialty categories.

Reporting to the Director of Brand Marketing, the role blends retail marketing and brand marketing skillsets to

create consumer-centric campaigns

that drive business performance and bring our "Anything for Pets" brand platform to life.

As marketing's partner to the Hardgoods and Specialty business teams, you will act as the connective tissue between Merch and Marketing, developing category marketing strategy, leading relevant programs and tactics, while translating key category insights into our full enterprise go-to-market approach.

We're looking for someone who is strategically minded, proactive, and detail-oriented, with strong presentation and communication skills who can build credibility and trust with peers and cross-functional leadership across the org.


Key responsibilities include:
Lead relevant marketing programs from inception through implementation, identifying insights, writing briefs, tracking project progress, ensuring on time/on budget execution and delivering timely recaps
Be the voice of Integrated Marketing, presenting strategy, tactical updates and communicating results to cross-functional business partners, ensuring alignment and building trust
Represent the Hardgoods/Specialty category business teams to the wider marketing group, developing an expertise on lines of business, reporting on performance, and identifying priorities and opportunities
Partner with Analytics and Audience teams to develop insights-backed strategies and measurement plans to drive sales growth
Other duties as assigned
Requirements
Bachelor's degree (or equivalent experience), with at least 3-5 years in marketing, communications, or customer experience
Strategic retail marketing experience strongly preferred
Excellent communication and presentation skills
Highly organized, with strong project management skills and an ability to efficiently execute and prioritize projects on varying timelines
Ability to operate both autonomously and collaboratively
Capacity to flex across both broad strategic planning and tactical execution
Ability to analyze data, develop new ideas and test new programs to drive sales
Proficient in Microsoft software applications
A passion for pets and people

Key Competencies:
Customer Orientation
Learning Agility
Project Management
Team Player/Cross-functional Partnership
High Standards

About the Culture

At PetSmart, we work hard to create a culture where

every associate feels like they truly belong

and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.

Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work
On-site Dog Park
"Top Dog" gym with equipment, fitness classes, massage therapists and personal trainers
"Sit & Stay" Café serving fresh breakfast and lunch options
On-site coffee bar
"Lil' Paws" learning center and onsite daycare facility (associate paid)
Volunteer events with PetSmart Charities
Learn more about #Life

A

tPetSmart here:
Check out Associate stories and share in some celebrations at PetSmart:

Explore PetSmart Benefits here:
If you don't already live in the Phoenix area here's a guide to the area:

Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

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