Manager Data and Analysis

2 weeks ago

Chicago, Illinois, United States Digitas Full time

Job Description

Manager, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we're looking for an outstanding Manager **** – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

Job Responsibilities:

As Manager, **** you'll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You'll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

  • Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
  • Building effective marketing strategies with other internal partners to optimize client budgets and programs
  • Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
  • Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications:
Qualifications

We're looking for strong, impactful work experience, which typically includes:

  • 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Experience managing a team
  • Strong analytical, critical thinking, and problem solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • Data skills including SQL, Excel, dataset manipulation, data visualization, and presentation
  • Experience working with PPC/Paid Search including Google Ads, Google SA360, and Bing
  • A four-year college degree; advanced degree is a plus
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We'd love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

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