Marketing Director/Manager

7 days ago


California, United States Perfect World Co., Ltd. Full time

Marketing Director/Manager

Responsibilities

  • Lead the marketing creative concepts and ideas, providing directions for all advertising and public-facing communications, such as print, digital, and video assets. Past experience in creative teams of renowned agencies is advantageous.
  • Manage content and updates for customer and internal touchpoints, setting budget guidelines, engaging in events, documenting business processes, and offering additional sales support.
  • Develop and implement multi-channel campaigns throughout the prospect and customer journey, ensuring consistent messaging across all channels.
  • Utilize analytics and metrics to monitor content performance and refine strategies for optimal results.
  • Pitch ideas and final outcomes to both internal and external teams, and liaise with senior management regarding marketing programs, strategies, and budgets.

Skills and Qualifications

  • Bachelor's degree in marketing, communications, or a relevant field.
  • 4-8 years of content marketing experience, including familiarity with financial markets, investment products, and industry trends.
  • Proficient in leveraging digital marketing channels and platforms for effective content distribution and promotion.
  • Demonstrated expertise in creating marketing strategies and campaigns. Strong abilities in project management, multitasking, and decision-making, with a focus on metrics-driven marketing and creativity.
  • Exceptional written and verbal communication skills in English.
  • Self-motivated, collaborative team player, results-driven, and adaptable in a dynamic environment.

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