Integrated Marketing Manager

1 week ago

Dedham, Massachusetts, United States Berkshire Hathaway Full time
Overview

We are growing Join Jordan's Furniture for this newly created opportunity in our Marketing Department. The Integrated Marketing Manager leads all day-to-day development and implementation of our marketing programs calendar, including brand campaigns, promotions, charity and entertainment efforts. This role will provide cross-functional leadership to ensure merchandising, e-commerce, social, email, content, community, and in-store activations are best-in-class, fully integrated and deliver against our marketing objectives. This is a hybrid position located in Dedham, MA.

Why you will love this job.
  • Team atmosphere - We're all family here
  • Innovation- Stay on the cutting edge of industry trends and leverage new technologies for innovative campaigns
  • Impactful Contribution - Help shape our brand narrative
  • Dynamic Challenges - No two days are the same
Why you will love Jordan's Furniture.
  • Stability - we are a growing, stable company
  • Great Benefits - medical, dental, vision and more
  • Unique Culture
  • Employee Discount
Responsibilities
  • Leads day-day marketing calendar development, promotional cycles and integrated content planning.
  • Develops and communicates marketing project brief requirements & strategic direction for internal and external (agency) resources.
  • Uses consumer, market, and competitive insights to proactively identify impactful marketing initiatives and campaigns.
  • Manages omni-channel marketing plan delivery in collaboration with Media, E-commerce, PR, Social, Email and Creative teams, including delivery of break-through creative ideas, journey mapping and KPI achievement.
  • Develops and manages innovative in-store marketing activations, including events and signage.
  • Creates impactful plan presentations and communicates plan updates to internal stakeholders.
  • Manages brand team marketing budgets as appropriate, including quarterly and annual planning.
  • Manages and co-ordinates vendor marketing opportunities, overseeing bedding co-op marketing plans as primary day-to-day liaison with key merchandise, category & industry partners.
  • Brand steward works closely with Media, Creative, Ecommerce and Merchandising teams to maintain brand voice/identity throughout all executions.
  • Shares knowledge of industry trends and competitive trends; monitors retail, fashion and furniture news and competition; interprets into actionable insights and continues to bring forward elevated and new thinking.
  • Support any other function, responsibility or opportunity as assigned.
Qualifications
  • Bachelor's Degree or equivalent.
  • 5-7 years consumer marketing, retail industry experience; Including proven track record managing and executing integrated campaigns across multiple disciplines.
  • Knowledge and experience with digital marketing & in-store activations.
  • Business acumen, solid problem-solving skills and resourcefulness.
  • Detail oriented, with strong organizational skills; Ability to manage & prioritize a large volume of disparate programs.
  • Creative thinker and idea generator with ability to convert ideas to proof-of-concept, inspire others to do the same.
  • Strong leadership and influencing skills, with a collaborative approach.
  • Demonstrated ability bringing together teams with various backgrounds, perspectives, and levels of authority.
  • Strong communication and presentation skills, with experience developing, writing and presenting briefs & plans.
  • Entrepreneurial spirit and willingness to build out new function.
Jordan's prides itself on having a strong, loyal J-Team. We recognize we are 'One Team, One Goal' working together to continue to strengthen Jordan's place in the market and as an employer of choice. We know that you are here to support your family and we are here to support you If this speaks to you, then it's time to talk.

Jordan's Furniture is an Equal Opportunity Employer.

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