Executive Director

2 weeks ago

Fort Lauderdale, Florida, United States Nova Southeastern University Full time

Job Category:

Exempt Hiring Range:
Commensurate with experience

Pay Basis:
Annually
Subject to Grant Funding?: No

Essential Job Functions:
 1. Leads and maintains SEO and content management systems, related databases, and SEO dashboards to support
the department's web and digital planning needs, goals, and objectives.
2.

Conceptualizes, directs, supervises, and coordinates work activities of the digital content strategists and writers and staff, including hiring, coaching, evaluating, and terminating.

3.

Partners with NSU's Institutional Effectiveness and Office of Innovation and Information Technology (OIIT) to understand and master use of University digital content/databases and work collaboratively with other web content owners and managers.

4. Monitors and presents high-level business data interpretation, such as identifying trends or patterns of data sets.
5. Analyzes and exports information in reports to support the department's planning, needs, goals, and objectives.
6. Oversees strategic and tactical brand initiatives focused on performance and growth in organic search.
7. Leads ongoing SEO optimization and production recommendations (including keyword research, competitive analysis, and on-page SEO recommendations).
8.

Maintains brand information architecture through the coupling of audience insights with CMS functionality, SEO documentation and training, ongoing reporting and analytics, brand SEO health audits, and partnering with stakeholders to position NSU brands for SEO success.

9. Plays a key role in the development of new content vehicles.

Creates, maintains, and implements messaging platforms for specific programs and their audiences as needed, in collaboration with senior leadership and relevant stakeholders across the institution.

10.

Oversees and recommends data operational activities, including managing implementation, processes, trainings, and procedures of for appropriate content management across all NSU websites.

Applies technical expertise to support functionality of and develop solutions for the CMS systems, reporting and analysis of CMS and SEO data.

11.

Directs and manages the digital content calendar with multiple team members including web, creative, PR, social media, news, and marketing to ensure cross pollination of storytelling across multiple platforms.

12. Collaborates with functional leads and stakeholders to develop and refine processes and CMS/SEO functionalities.
13.

Champions ADA compliance, QA, SEO, and web best practice to achieve optimal website health and measurable results in the digital landscape.

14.

Measures, evaluates, and presents dashboards and metrics to senior leadership using appropriate KPIs for web user behavior, including analytics and heat maps, to provide ongoing website enhancements which include streamlined content, optimized IA and UX, SEO best practices, and immersive storytelling.

15. Develops, launches, and updates communications tracking methodologies using multi-channel outreach as needed for effective, competitive recruiting.
16.

Designs, tests, formats, quality assures, and analyzes standard, customized, and ad hoc management reports for leadership to support emerging initiatives.

17. Assists with analysis of data and statistics and with projections.
18. Serves as the go-to team member when strong SEO and content management/integrity is needed to support different marketing initiatives.
19. Develops good internal relationships with account executives/marketing managers to understand service lines and how data can support initiatives.
20. Acts as a subject matter expert for assigned system(s).
21. Performs the project leader role for assigned project(s).
22.

Identifies and evaluates industry trends in database systems to serve as a source of information and advice for senior management.

23. Reviews project plans to plan and coordinate project activity.
24. Develops and implements processes and reports to audit data quality, ensure accuracy, and increase productivity.
25. Ensures compliance with University and departmental policies and procedures.
26. Completes special projects as assigned.
27. Performs other duties as assigned or required

Marginal Job Functions:

Required Knowledge, Skills, & Abilities:
 Knowledge:
1.

Computers and Electronics - General knowledge of electronic equipment, and computer hardware and software, including applications, programming, and/or systems configuration.

2.

English Language - General knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

3. Mathematics - General knowledge of arithmetic, algebra, geometry, calculus, and/or statistics, and their applications.
4. Customer and Personal Service - General knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.
5. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).
6. Excellent knowledge of Web analytics tools (Google Webmaster Tools, Google Analytics, Site Improve, Deep Crawl, etc.).
7. Proficient in Mac and PC Platforms.
8.

Considerable knowledge of the principles and practices of accomplishing goals through others and the ability to apply these principles in a business setting.

Skills:

1. Programming - Proficient skills in writing computer programs for various purposes.
2. Reading Comprehension - Advanced understanding of written sentences and paragraphs in work related documents.
3.

Complex Problem Solving - Advanced skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

4.

Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

5.

Active Listening - Advanced skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

6.

Active Learning - Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making.

7.

Quality Control Analysis - Proficient skills in conducting tests and inspections of products, services, or processes to evaluate quality or performance.

8.

Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.

9. Operations Analysis - Basic skills in analyzing needs and product requirements to create a design.
10.

Systems Evaluation - Proficient skills in identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

11. Excellent project management skills and organizational ability.

Abilities:

1.

Information Ordering - The ability to arrange things or actions in a certain order or pattern according toa specific rule or set of rules (, patterns of numbers, letters, words, pictures, mathematical operations).

2. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
3.

Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events).

4. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
5. Mathematical Reasoning - The ability to choose the right mathematical methods or formulas to solve a problem.
6.

Detail Oriented - The ability to pay attention to details, understand underlying cause/effect relationships, and account for those details and relationships.

7. Demonstrated ability to collaborate and communicate effectively with developers, designers, copywriters, and staff.
8. Must be able to multitask and manage complex workflows, multiple data sets, and overlapping initiatives.
9.

Demonstrated ability to produce Web, digital communications, and analytics to help managers drive business decisions and positively influence traffic toward university websites and campaigns.


Physical Requirements and Working Environment: 1. Near Vision - Must be able to see details at close range (within a few feet of the observer).
2. Speech Recognition - Must be able to identify and understand the speech of another person.
3. Speech Clarity - Must be able to speak clearly so others can understand you.
4. Travel - Must be able to travel on a daily and/or overnight basis.
5. May be required to work nights or weekends.
6. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
7. May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, and computer keyboards

Job Requirements:

Required Certifications/Licensures:

Required Education:
 Bachelor's Degree Major (if required): Information Technology, Digital Communications/Marketing or related field

Required Experience:
 1. Eight (8) to ten (10) years of experience in Web Communications or Marketing with six (6) to eight (8) years of related CMS programming and SEO experience in higher education administration or comparable field of work and three (3) to five (5) years of experience as a senior manager supervising staff, major projects, and budgets.
2.

Experience with general SEO and CMS platform administration, database administration, and integration, focus on strategic content optimization and information architecture.

3. Must have previous experience in understanding of information architecture, search engine ranking factors, algorithms, and core SEO and ADA compliance principles

Preferred Qualifications: Master's Degree.
Is this a safety sensitive position? No Background Screening Required? No Pre-

Employment Conditions:

Sensitivity Disclaimer:
 Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.

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