Digital Marketing Director

1 week ago

Plymouth, Michigan, United States The Ladders Full time
Alliance Franchise Brands is seeking a Digital Marketing Director. The person in this position will manage a team that develops and executes digital marketing strategies and tactics for a B2B franchisor with approximately 600 locations spread across eight brands in the U.S. and Canada. This role requires the skills to be strategic and hands-on with a wide range of digital marketing activities; including SEO, PPC, other digital advertising, email marketing and social media. This position interfaces with the internal brand marketing team, sales team, other internal departments, external agencies, website and media providers and franchise owners.

Responsibilities of the Role
  • Lead the digital department personnel in executing digital marketing strategies and programs with a focus on performance improvement and ROI.
  • Bring strong leadership, collaboration and communication skills to continue propelling team success.
  • Work together with Brand Team to build, execute and manage digital advertising lead generation campaigns with third party vendors.
  • Leverage your deep understanding of the digital marketing ecosystem to drive integrated campaign performance.
  • Direct the ongoing improvement and maintenance of thirteen customer facing websites and a proprietary content management system with internal team and outside providers. Includes website design, UX, technical and content improvements.
  • Keep up on cutting-edge PPC best practices and manage agency execution of technical and creative campaign improvements.
  • Manage the development, A/B testing and ongoing fine tuning of landing pages.
  • Stay on top of leading SEO best practices and manage the implementation of technical and content improvements.
  • Work with SEO Analyst and SEO Copywriter to develop and execute SEO strategies to improve organic search rankings and visibility.
  • Manage keyword research, on-page optimization, and technical SEO audits.
  • Monitor and analyze website traffic and performance metrics to identify areas for improvement.
  • Oversee email marketing campaigns including drip campaigns and associated metrics including using Emfluence.
  • Pull marketing metrics from multiple sources, analyze, draw insights, create reports present key findings and oversee others that do the same.
  • Provide local digital marketing consultation to franchisees as needed.
  • Maintain open lines of communication with all internal departments and promptly address customer (franchisee) issues.
Knowledge, skills and abilities of a successful candidate
  • Bachelor's degree in marketing or related field
  • 15+ years of experience
  • Bachelor's degree
  • B2B background important
  • Strong team-building and collaborative skills
  • Excellent written and presentation skills
  • Deep SEO experience including strong knowledge of web analytic tools such as Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog, Google Ads and others
  • Ad agency and brand management experience preferred
  • Background in franchising or other multi-location environment
  • Deep understanding of social media, digital marketing, Google Ads, Display, Re-targeting, SEO, email marketing and how they work together to drive brand awareness and lead generation
  • Customer service mentality
  • Photoshop, HTML and marketing automation experience helpful
  • Excellent Excel, Access, Word and Power Point capabilities
  • Experience with and Teams helpful
  • Able to multi-task
  • Independent thinker
  • Self-motivated, positive team player with excellent people skills
Value of Joining our Team
  • We offer flexible health and insurance options including medical, dental and vision, employee, spouse, and child life insurance, short-and long-term disability, Healthcare FSA and Dependent care FSA, critical illness, and accident insurance. We also offer an Employee Assistance Program to support the well-being of you and your family.
  • We provide paid holidays and paid time away to spend with your family and friends.
  • Plan for the near and long-term with our 401K retirements savings plan with matching company contributions.
  • Bonus eligibility
About Us

Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company's brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands were selected for the 2022 Entrepreneur 500 list.

Independently owned and operated franchises provide national, regional, and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.

In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.

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