Field Marketing Manager, Demand Generation, Global Campaigns
2 weeks ago
You will own development and execution of go-to-market campaigns to increase thought leadership, customer engagement, lead acquisition, sales opportunities, and market share.
An ability to develop, execute, and measure impactful digital marketing campaigns is a must-have with preference for proficiency in digital platforms like Marketo and SplashThat.
You will also be working alongside Sales, Business Development, Public Relations, and other Marketing leaders to deliver campaigns, demand generation efforts and new products and services like generative AI to IT decision makers and influencers, mission owners, and C-suite customers.
Other responsibilities include, but are not limited to, account-based marketing tactics, internal communications, website development, social media, and paid media.
This role will support our US Public Sector team leaders in the strategy, planning and execution of programs focused on the wide range of customers across multiple agencies and industries.
Key job responsibilities- Drive the development of demand generation marketing programs, generative AI solutions and announcements, research, and go-to-market strategies for AWS Public Sector, including US aerospace and satellite customers
- Provide content support for global campaigns, including customization of campaign assets to reflect specific use cases and relevant AWS products and solutions tailored for specific industries.
- Develop and deliver integrated marketing campaigns, focused on key AWS priority solution themes like generative AI, and topics that are designed to acquire and nurture customer leads
- Develop and execute digital strategies and digital marketing outreach/customer touchpoints (i.e. event registration pages) to drive business goals, position AWS as a cloud services leader, and measurably impact our customers missions
- Dive deep into data to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies.
The ideal candidate has an interest for technology in the public sector, an entrepreneurial spirit, and the ability to transform complex technical concepts into easy-to-understand messaging.
A proven track record of working within the industry (including Public Sector and preferably with Aerospace and Satellite customers), delivering data-driven results, and collaborating across matrixed organizations are must-haves.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse ExperiencesAmazon values diverse experiences.
Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.
If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWSAmazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform.
We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life BalanceWe value work-life harmony.
Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.
When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.
Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best Employer.
That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
We are open to hiring candidates to work out of one of the following locations:Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | San Francisco, CA, USA
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Experience in the aerospace and satellite industry
Amazon is committed to a diverse and inclusive workplace.
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation, please visit
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market.
Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company.Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.#J-18808-Ljbffr
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