![Thermal Edge](https://media.trabajo.org/img/noimg.jpg)
Marketing Manager
1 week ago
Position Summary:
Manage the marketing of Thermal Edge products to customers and prospects. Develop and implement sales and marketing plans to achieve company revenue goals.
Essential Duties and Responsibilities:
Execute campaign segments and monitor the campaign to measure true effectiveness on a regular basis
Lead generation, retention, lead nurturing
Generate monthly reports that demonstrate campaign progress and how it is impacting revenue goals
Work with the web developer to stay up to date on the latest SEO practices and look to improve the site's organic rankings
Link building, keyword research, increase CTR through meta descriptions, monitoring correct usage of H1 and page titles, adding schema where needed, rewriting copy for best SEO outreach
Oversee website performance including verification that website content is consistent with company specifications
Review company email marketing campaign and monitor results
Responsible for updating all company literature as needed
Manage e-commerce website and Amazon store
Responsible for overseeing all tradeshow initiatives, advertising collateral, products, banners, etc.
Qualifications:
Strong knowledge of paid search and practices
Understanding of web design skills, web page optimization, HTML, CSS, Wordpress
Up to date on SEO practices
B2B lead generation experience
Experience hiring and managing a team
Industrial product experience
Education/Certification:
4-year degree in marketing, MBA preferred
7 plus years of marketing experience
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Prolonged periods of sitting at a desk and working on a computer.
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