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Marketing Specialist, Conferences

3 months ago

Irving, Texas, United States Gartner Full time


Job DescriptionThe Conference Marketing Specialist is responsible for the execution of marketing strategies and sales enablement initiatives to achieve or exceed commercial exhibitor goals within a culture focused on results, accountability, relevance, innovation and speed to market.

Responsible for supporting marketing initiatives and sales needs across a variety of channels and activities pre, during and post-conference.

Primary ResponsibilitiesAssist marketing manager in implementing annual marketing strategies to drive exhibitor acquisition and retention across NA/LATAM conference portfolioAct as a key support to global marketing managers with their core assignments:
branding, experiential programs and digitalExecute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targetsFacilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experienceAssist marketing manager in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growthSupport exhibitor sales team with ad hoc requests as needed throughout selling cycleManage and update content management system and related sales toolsProduce marketing material to enhance sales productivity - PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reportsAdministrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered toEnsure that tools/marketing materials are globally consistent and adhere to brand guidelinesCoordinate the logistics involved in conference execution, from experiential programs to sales supportComprehensively oversee conference budgets and manage the procurement processJob Requirements Complete additional projects as required and support corporate goals related to conferencesExperience of attending, exhibiting or organizing seminars/conferencesTravel to conference is required (20%)BS/BA Marketing, Communications or related fieldAt least two years B2B marketing experienceExceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlinesMust be a team player able to interact respectfully and collaborate with staff at all levels of the organizationStrong written and verbal communications skills and copywriting/editing/proofreading experienceExperience sourcing and managing content development and publishingExperience of working with a content management systemKnowledge of integrated multi-channel marketingUnderstanding of graphic design/print production processesUnderstanding of the IT industry and key market forcesAdvanced proficiency in MS Office (Word, Excel, PPT, Adobe)#LI-WC3Who are we? At Gartner, Inc

(NYSE:

IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories.

We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.

We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.

How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.

This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 56,000 USD - 77,280 USD.

Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.

Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.

We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.

You may request reasonable accommodations by calling Human Resources at or by sending an email to Requisition ID:87185By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence

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