Marketing Manager

2 weeks ago

Maywood, Illinois, United States Aetna Building Solutions Full time
Excellent communication and problem-solving skills
Ability to work collaboratively with cross-functional teams
Strong project management skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Proficient with Microsoft Office including Excel and PowerPoint
Proven ability to create and deliver compelling, visually powerful presentations
Ability to listen generously, create a great impression and be relentless about improvement
Knowledge in the areas of interior design, building materials and construction helpful
Proven experience (2+ years) in a marketing management role, ideally in a B2B manufacturing or distribution environment
Knowledge and experience in construction, architecture or interior design industry, and knowledge of materials used in commercial and residential construction strongly considered
Responsibilities

The Marketing Manager will play a pivotal role at Aetna Building Solutions in helping to create and drive marketing strategies that promote our products and services, build our powerful brands, and contribute to the company's objectives for growing market share and profitability.

The marketing manager will manage all marketing activities, oversee the implementation of various campaigns to help drive sales performance and work in close collaboration with cross-functional teams to achieve all marketing objectives
Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin, and profitability
Develop and execute marketing strategies including digital platforms and traditional advertising, PR, sales promotions, tradeshows, events and more
Help develop the themes, messaging and media mix for campaigns that reach, influence, and convert buying influences throughout our Midwest markets
Ensure consistent brand messaging and positioning across all marketing channels and monitor brand health to enhance brand reputation and elevate awareness
Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, social media, and online advertising campaigns
Manage all social media platforms and construct plans for content creation and systematic outbound messaging to drive company and brand awareness
Collaborate with content creators to develop compelling, relevant, and engaging marketing collateral, including blog posts, videos, infographics and more
Conduct market research to identify trends, customer preferences, and competitive insights
Use data-driven insights to refine marketing strategies
Coordinate and oversee the planning and execution of trade shows, conferences, and other marketing events
Collaborate with external agencies and vendors to execute marketing campaigns and projects when necessary
Work with a team of sales, specifications, and product managers enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
Work closely with product management team to define marketing materials, programs, and quarterly/annual marketing plans
Developing and delivering marketing and communications strategies for the organization
Meet the internal marketing needs of corporate communications, recruitment, inside sales, and other departments as needed
Undertake continuous analysis of competitive environment and consumer trends
Build stronger relationships with customers through participating in local trade associations, professional organizations and industry shows/events as directed
401(k) savings plan
401(k) matching
Paid Time Off
STD and Life Insurance
Qualifications

Excellent communication and problem-solving skills
Ability to work collaboratively with cross-functional teams
Strong project management skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Proficient with Microsoft Office including Excel and PowerPoint
Proven ability to create and deliver compelling, visually powerful presentations
Ability to listen generously, create a great impression and be relentless about improvement
Knowledge in the areas of interior design, building materials and construction helpful
Proven experience (2+ years) in a marketing management role, ideally in a B2B manufacturing or distribution environment
Knowledge and experience in construction, architecture or interior design industry, and knowledge of materials used in commercial and residential construction strongly considered
Responsibilities

The Marketing Manager will play a pivotal role at Aetna Building Solutions in helping to create and drive marketing strategies that promote our products and services, build our powerful brands, and contribute to the company's objectives for growing market share and profitability.

The marketing manager will manage all marketing activities, oversee the implementation of various campaigns to help drive sales performance and work in close collaboration with cross-functional teams to achieve all marketing objectives
Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin, and profitability
Develop and execute marketing strategies including digital platforms and traditional advertising, PR, sales promotions, tradeshows, events and more
Help develop the themes, messaging and media mix for campaigns that reach, influence, and convert buying influences throughout our Midwest markets
Ensure consistent brand messaging and positioning across all marketing channels and monitor brand health to enhance brand reputation and elevate awareness
Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, social media, and online advertising campaigns
Manage all social media platforms and construct plans for content creation and systematic outbound messaging to drive company and brand awareness
Collaborate with content creators to develop compelling, relevant, and engaging marketing collateral, including blog posts, videos, infographics and more
Conduct market research to identify trends, customer preferences, and competitive insights
Use data-driven insights to refine marketing strategies
Coordinate and oversee the planning and execution of trade shows, conferences, and other marketing events
Collaborate with external agencies and vendors to execute marketing campaigns and projects when necessary
Work with a team of sales, specifications, and product managers enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
Work closely with product management team to define marketing materials, programs, and quarterly/annual marketing plans
Developing and delivering marketing and communications strategies for the organization
Meet the internal marketing needs of corporate communications, recruitment, inside sales, and other departments as needed
Undertake continuous analysis of competitive environment and consumer trends
Build stronger relationships with customers through participating in local trade associations, professional organizations and industry shows/events as directed
Benefits

401(k) savings plan
401(k) matching
Medical, Dental, Vision Insurance
Paid Time Off
STD and Life Insurance

The Marketing Manager will play a pivotal role at Aetna Building Solutions in helping to create and drive marketing strategies that promote our products and services, build our powerful brands, and contribute to the company's objectives for growing market share and profitability.

The marketing manager will manage all marketing activities, oversee the implementation of various campaigns to help... drive sales performance and work in close collaboration with cross-functional teams to achieve all marketing objectives.

Essential Duties and Responsibilities:

  • Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin, and profitability.
  • Develop and execute marketing strategies including digital platforms and traditional advertising, PR, sales promotions, tradeshows, events and more.
  • Help develop the themes, messaging and media mix for campaigns that reach, influence, and convert buying influences throughout our Midwest markets.
  • Ensure consistent brand messaging and positioning across all marketing channels and monitor brand health to enhance brand reputation and elevate awareness.
  • Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, social media, and online advertising campaigns.
  • Manage all social media platforms and construct plans for content creation and systematic outbound messaging to drive company and brand awareness.
  • Collaborate with content creators to develop compelling, relevant, and engaging marketing collateral, including blog posts, videos, infographics and more.
  • Conduct market research to identify trends, customer preferences, and competitive insights. Use data-driven insights to refine marketing strategies.
  • Coordinate and oversee the planning and execution of trade shows, conferences, and other marketing events.
  • Collaborate with external agencies and vendors to execute marketing campaigns and projects when necessary.
  • Work with a team of sales, specifications, and product managers enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
  • Work closely with product management team to define marketing materials, programs, and quarterly/annual marketing plans.
  • Developing and delivering marketing and communications strategies for the organization. Meet the internal marketing needs of corporate communications, recruitment, inside sales, and other departments as needed.
  • Undertake continuous analysis of competitive environment and consumer trends.
  • Build stronger relationships with customers through participating in local trade associations, professional organizations and industry shows/events as directed.

Knowledge, Skills, and Abilities:

  • Excellent communication and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong project management skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Proficient with Microsoft Office including Excel and PowerPoint.
  • Proven ability to create and deliver compelling, visually powerful presentations.
  • Ability to listen generously, create a great impression and be relentless about improvement.
  • Knowledge in the areas of interior design, building materials and construction helpful.

Education and Experience:

  • Bachelor's degree in marketing, Business, or related field preferred.
  • Proven experience (2+ years) in a marketing management role, ideally in a B2B manufacturing or distribution environment.
  • Knowledge and experience in construction, architecture or interior design industry, and knowledge of materials used in commercial and residential construction strongly considered.
  • Experience with Adobe Creative Suite and Microsoft Office preferred.
Benefits

  • 401(k) savings plan
  • 401(k) matching
  • Medical, Dental, Vision Insurance
  • Paid Time Off
  • STD and Life Insurance
We are Aetna Building Solutions, one of the Midwest's largest distributors of building material products.

We partner with the best brands in the industry to provide surfacing materials including HPL, quartz, solid surface and TFL panel products to name a few, for the commercial and residential building material industries.

In addition we offer plywood, hardwood lumber, and hardware to our dedicated customers. We are known for our quality products, legendary service, and immediate delivery. We have 5 warehouses throughout the Midwest and over 135 employees. Our corporate office is in Maywood, IL. Learn more about us at

Company information
Aetna Building Solutions is one of the largest wholesale distributors in the US.

It specializes in a wide variety of building materials which include plywood, hardwood lumber, particle board, veneer, composites, solid surface, quartz, laminates (HPL and TFL), adhesives, hardware, laminated panels and fabricated parts.

Aetna Building Solutions has five locations throughout the Midwest. The corporate office is just outside of Chicago in Maywood, IL.

Other locations include Rockford, IL., Minneapolis, MN., Indianapolis, IN., and Lexington, KY.Aetna Building Solutions serves the commercial sector in residential, hospitality, medical, surfacing, display and other industries.

The products are utilized throughout the US and can be found in many places; which include museums, stadiums, hospitals, hotels, libraries, banks, offices, retail outlets, homes and restaurants.

Aetna Building Solutions proudly aligns with the top manufacturers in their respective industries, allowing them to distribute top quality products.

They maintain expansive inventories in over half a million square feet of warehouse space.
Aetna's product managers remain informed on market conditions and demands while maintaining solid, high quality inventories. They are able to quickly source products due to long partnerships with industry leaders.
Aetna's sales teams are knowledgeable, highly trained and deliver quality service to customers.

Aetna Building Solutions has it's own fleet of trucks and professional drivers operating out of each of the four locations.

Privately Held

Company Specialties:
Plywood, Lumber, Quartz, Solid Surface, Laminate (HPL), Hardware, Particle Board, Melamine (TFL), Fire rated, Fabrication, Laminated Panels, Hardwoods, and Veneer

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