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Dir Marketing

3 months ago

Arizona City, Arizona, United States Arizona State University Full time
Job Description

Join the College of Integrative Sciences and Arts as our Director of Marketing and Communications We are looking for a dynamic and experienced leader to spearhead our marketing and communications strategies. In this role, you will elevate our college's narrative through compelling storytelling, highlighting the unique aspects of our academic environment and community impact. You will enhance our image and drive growth through innovative campaigns and public relations efforts.

If you are a strategic, results-oriented thinker with a creative edge, capable of reshaping our marketing landscape, we want you on our team

Working Environment
  • Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.
  • Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
  • Regular activities require the ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
  • May be required to perform tasks in the field within and/or across University campuses.
  • Ability to clearly communicate to perform essential functions.
Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Minimum Qualifications

Bachelor's degree in a related field and eight years of experience in marketing and product development, which includes five years in a supervisory capacity; OR, any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved.

Department Statement

ASU's College of Integrative Sciences and Arts values diversity, and continually strives to foster a welcoming and inclusive environment. We are home to innovative employees who are guided by educational access, student success, applied learning, and interdisciplinary inquiry. CISA has over 8,000 students in all levels of degree programs and nearly 250 faculty members. We understand that there are many paths to achieving a university education, and we build undergraduate and graduate degree programs and pathways that are flexible and relevant for a rapidly changing world. Please visit our website for additional information:

In the CISA Dean's Office, we value employees who are accountable for their actions, present a positive attitude, support their peers, promote sharing, strive for continuous improvement, foster productivity, and innovate for the greater good.

Desired Qualifications
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of current marketing tools and strategies and able to lead integrated digital marketing campaigns from concept to execution.
  • Excellent communication, interpersonal, and presentation skills; elevated story- telling skills.
  • Strong analytical skills to forecast and identify trends and challenges.
  • Extensive experience leading diverse teams and fostering collaboration across cross-functional areas and schools. Recognized for effectively identifying needs, establishing clear guidelines, and meeting definitive timelines. Skilled in uniting teams to balance individual needs with collective goals.
  • Demonstrated ability to manage multiple high-priority projects, initiatives, and events.
  • Experience working in higher education with proven ability to advance college/school goals tied to academic program marketing and student enrollment.
  • Analytical abilities, specifically related to understanding data sets and managing process requirements with ability to summarize complex and technical information in a clear and concise format.
  • Evidence of being a self-starter who takes initiative and responsibility on all projects from start to finish.
ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU Police Department at

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit

Essential Duties
  • Develop and implement comprehensive marketing and communications strategies that align with the college and school's objectives.
  • Oversee the management of all marketing channels, including digital, email, print, and social media, ensuring consistent and effective messaging.
  • Lead the public relations efforts, including media interactions, press releases, and public events, to enhance the College of Integrative Sciences and Arts' profile.
  • Collaborate with Enterprise Brand Strategy and Management to ensure cohesive brand messaging and to support their objectives through targeted marketing efforts; providing guidance to internal and external stakeholders on how to properly use our brand (name, logos, images, etc.).
  • Creating personalized and memorable experiences through dynamic, relevant content delivered across multiple media platforms for students, the public, and other key stakeholders.
  • Demonstrated ability to create and edit content.
  • Analyze market trends and customer insights to identify opportunities and challenges, adjusting strategies accordingly.
  • Manage projects, ensuring all initiatives are cost-effective and deliver a high return on investment; building and maintaining analytics and reports, to measure effectiveness of marketing and communications investments and activities.
  • Coach, supervise, mentor, and build a high-performing marketing and communications team.
  • Regularly report to senior management and stakeholders on the effectiveness of marketing campaigns and their impact on overall business goals.
Fingerprint Check Statement

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

Applicants must be eligible to work in the United States; ASU CISA will not be a sponsor for this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of "equivalent combination" in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor's degree is equal to four years of experience.