Regional Marketing Director

1 week ago

Tampa, Florida, United States Richman Property Services Full time
Join Our Team as a Regional Marketing Director with Richman Property Services, Inc.

Are you hands-on, team-oriented, and ready to join our growing Richman Management Team? We're currently seeking a dedicated

Regional Marketing Director

to join our team.

Position:
Regional Marketing Director

Location:
Tampa, FL.

Summary:


An excellent career opportunity is currently available for a Regional Marketing Director in the Property Management Division of The Richman Group.

Reporting to the Vice President of Marketing, the Director of Marketing will join the creative, energetic, and fast-paced team responsible for launching and maintaining our Richman Property Services projects and brands nationwide.

As part of this collaborative team, the Marketing Director will support and manage our Richman Signature marketing initiatives, a strong market-rate portfolio.

The successful candidate will be a thought leader driven by strategic planning of accelerated marketing strategies that position RPS communities as leaders in our respective markets.


About Us:
Richman Property Services, Inc.

is among the nation's top ten residential property owners, dedicated to ensuring that our residents live in quality apartment communities they can be proud of.

With a focus on delivering optimal customer service and creating safe, inviting homes, our mission is clear.

Responsibilities:
Manage a robust and differentiated property brand experience across multiple mediums. Ensure a streamlined omnichannel experience that includes both online and offline touchpoints. – leasing office, website, community events, online/offline promotions, social media, and resident relations.
Work with outside ad agencies and the in-house marketing team to ensure brand continuity across multiple integrated mediums.

Proven success in creating and maintaining branded marketing collateral, engaging social media strategy with content creation, photo shoots, SEO, digital campaigns, signage, etc.

Utilize tracking tools to evaluate marketing efforts and adjust as needed.
Oversee the paid media strategy, Google Ads, and social campaigns, including Facebook, Instagram, and TikTok
Conduct in-depth market research, customer demographics, competitor analysis, and benchmarking to best inform our marketing decisions.
Ensure that property milestones and goals are met and formulate comprehensive reporting for ownership.
Manage updates and revisions to property websites such as Rent Cafe or WordPress.
Build a Preferred Employer and Perks Partners relations programs to drive traffic and build relations with local influencers.
Build and manage property marketing budgets.
Effectively communicate and collaborate with the operations, IT, and training & development teams.

This involves working collaboratively to develop strategies for specific property marketing objectives, create cohesive messaging that resonates with our target audiences and coordinate efforts with on-site leasing staff and external vendors.

Work closely with the on-site leasing team to plan, coordinate, and schedule outreach marketing opportunities, organize special events, and find ways of generating quality leads.

Stay up to date on current trends in digital marketing – such as SEO and social media platforms like Facebook, Instagram and TikTok – to maximize our reach while ensuring we stay true to our brand messaging.


Requirements:

Education:
BA/BS degree strongly preferred

Experience:
Minimum five years of marketing and management (real estate or resort industry experience preferred)

Skills & Certifications:
Proven track record of excelling in a marketing role and providing consistent high-level marketing leadership.
Demonstrated ability to use standard software applications.
Knowledgeable of marketing-related tools such as Google Analytics, reputation management systems, Yardi, Rent Cafe, and Knock.
In-depth knowledge and understanding of digital marketing strategies and their respective tools, including Google Ad Manager, Facebook Business Accounts, and Google Data Studio
Strong project management, problem-solving, and decision-making skills
Able to effectively prioritize multiple tasks for multiple stakeholders.
Capable of listening and counseling stakeholders on the best approach

Demonstrated ability to work with developing on-brand messaging that best represents the brand voice and tone online and incentivizing user-generated content creation and sharing.

In-depth knowledge and understanding of social media platforms and their respective platforms (Facebook, YouTube, Tik Tok, Instagram, etc.)
Excellent communication and writing skills.
Strong analytical, project management, creative and team player
Bachelor's degree required; degree in marketing strongly preferred.
Ability to travel 35%

Benefits:
Competitive pay and benefits package
Medical, dental, vision, life insurance, and disability coverage
401(k) retirement plan with employer match of $0.50 for every $1.00 up to 6%
Opportunities for student loan repayments, and tuition reimbursement
Paid sick time, vacation time, and opportunities for career advancement.

Join Our Team:


If you are seeking a rewarding career opportunity with one of the top Property Management organizations in the country, we want to hear from you Visit our website at to learn more about Richman Property Services, Inc.


Please Note:
We conduct criminal background and drug screenings as part of our hiring process.

Richman Property Services is an equal opportunity employer, providing employment opportunities to all qualified applicants without regard to race, color, sex, religion, national origin, age, disability, or genetic information.

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