Senior Director of Marketing and Communicatio

2 weeks ago

Minneapolis, Minnesota, United States Pillsbury United Communities Full time


ORGANIZATIONAL OVERVIEWWe are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power.

Our united system of programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region.

POSITION OVERVIEW


Reporting to the President and CEO, the Senior Director of Marketing and Communications will think strategically and have a passion for detailed marketing execution.

The Senior Director of Marketing and Communications will collaborate with neighborhood centers, innovative social enterprises, advancement, and HR to comprehensively market the organization to the appropriate audiences.

This role will develop visionary and compelling marketing to drive brand awareness, differentiation, affinity, and preference.

Primary Responsibilities (Essential Functions)


Strategy and thought leadershipCreate and sustain agency visionGenerate solutions and lead strategic innovation that straddles the entire agency by working across the organization with key leaders and community to drive the work of storytelling and organizing strategyDevelop content strategy that positions Pillsbury United as a strategic leader in human servicesLeverage a variety of internal and external channels to amplify content and messagesDevelop and execute content plans and assets including articles, videos, visual infographics, etc.

Lead the policy agenda on a city, county, and state level to generate awareness and supportOperations and outcomes


Analyze data, trends, & needs for communications and marketingDefine goals for marketing & communications teams, as well as policy teamCreate processes + systems to drive change.

Assess + report impact to inform strategyEnhance website, digital, social media, and email campaignsEnsure the brand promise, positioning, and identity are consistent across all touch pointsEnsure competitive differentiation and drive consumer consideration, choice, preference, and loyaltyUse consumer insights, segmentation, trends and data to drive decisionsPeople and community development

Build networksInspire actionModel cultureOversee and lead a cross-agency team(s) of leaders and initiativesProvide leadership that inspires program staff to embrace and implement PUC's mission, vision and values in their workWork closely with programs, development, and HR department in the development of effective recruitment approaches that attract and retain the best talentOversee the marketing & communications departmentOversee the policy team and the efforts to identify, build, and prioritize key voices needed in advocacy campaignsFinancial Management


Full responsibility to develop/manage agency-wide or departmental budgets across multiple functions or impact areasSteward and solicit fundersIdentify new revenue and lead proposal applications.

Required Skills/Experience


10+ years of relevant work experienceUnwavering commitment to the mission and values of Pillsbury United CommunitiesStrategic ability to shift and refine messages for different audiences without compromising core valuesExcellent writing ability, communicator and storyteller; ability to make Pillsbury's work come alive through top-quality written materials, stories, and digital engagementStrong staff and program management skills, including experience supervising staff at different levels and across functional areasExcellent interpersonal and team-building skills; relationship-builder.

Ease relating to diverse individuals including those who don't agree with usFlexible and tenacious; creative and entrepreneurial; positive and optimistic when tackling challenges; high energy and goal directedAbility to maintain high standards of ethics, integrity, and professionalism, including dealing with sensitive and proprietary informationExperience in dynamic management within a multi-site organization with an ability to move and inspire a cross-functional group with unified direction and common visionBA degree in communications, journalism, marketing or business related field preferredMaster's degree in related field preferredVast experience in digital marketing channels and tactics, SEM/SEO, social media, etc.

Understand or have experience using Adobe Creative Suite, Illustrator and/or InDesignProficient in Google Analytics, and MailChimp systemsOutstanding organizational and leadership abilitiesExcellent interpersonal and public speaking skillsAptitude in decision-making and problem-solvingDesired Attributes

Passion for what's possibleClear sense of personal purposeCommitment to social justiceCreative problem-solver and strategistSkilled communicator and collaborator

Benefits

Benefits are offered to all regular employees who work at least 20 hours a week.

Our benefits package includes health insurance, dental insurance, vision coverage, employer paid short term and long term disability, employer paid life insurance, health saving account (HSA) option, flexible spending account (FSA) option, retirement plan option with an employer match, paid time off and floating holidays, and 16 paid holidays.


A Note to Potential Candidates:


Studies have shown that women, trans, non-binary folks, and Black, Indigenous, People Of Color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description.

We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job.

That candidate may be one who comes from a background less traditional to our field of work, and that's okay.

We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.

Affirmative Action/EEO statement


As an Equal Opportunity Employer, Pillsbury United Communities is intentional about its responsibility of maintaining an equitable environment that is inclusive and welcoming.

We hire, support, and promote talented individuals using a process that is fair and equitable to all that apply.

We believe differences such as age, race, culture, ability, and sexual orientation are valuable and an asset to our organization, and employees are protected from reprisal.

All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.

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