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Director of Marketing and Communications

3 months ago

Lafayette, Louisiana, United States United Way Full time

Title:
Director of Marketing and Communications

About the Company:
United Way of Acadiana is dedicated to serving several parishes, striving for the well-being of every person in the community and envisioning a world where everyone achieves their full potential.

Basic Job Summary:
The Director of Marketing and Communications plays a crucial role in shaping the brand experience for donors and potential supporters, implementing strategies to boost the visibility of United Way of Acadiana and ensuring consistent messaging to build trust and loyalty.

  • Analyze current market trends to develop a comprehensive marketing and communications plan.
  • Manage online presence for effective brand engagement.
  • Leverage media opportunities in areas like volunteer mobilization and disaster response.
  • Oversee public relations activities and branding consistency across all materials.
  • Ensure the UWA website reflects accurate information and compelling storytelling.
  • Support partner organizations with co-branding initiatives.
  • Collaborate with media contacts and maintain a consistent organizational voice.
  • Enhance revenue generation through strategic online and social media campaigns.
  • Lead efforts to engage donors and sponsors while maintaining integrity and trust.
  • Drive the production of media content and public service announcements.
  • Monitor customer feedback to refine marketing strategies.
  • Manage budgets effectively and cultivate partnerships with marketing agencies.

Education, Skills & Qualifications:

  • Bachelor's degree in Mass Communications, Journalism, Public Relations, or Marketing; master's degree preferred.
  • Minimum of ten years of experience in marketing and communications, preferably in nonprofit sectors.
  • Strong written and verbal communication skills with the ability to convey complex information clearly.
  • Excellent organizational and project management abilities.

Experience:
Passionate about team collaboration and skilled in leadership, the ideal candidate will actively participate in departmental meetings and demonstrate ethical values to inspire innovation and growth mindset.

Key Responsibilities:
- Lead marketing and communication projects.
- Provide exceptional customer service to volunteers, donors, and partners.
- Cultivate an inclusive work environment and uphold the core values of United Way.
- Attend industry-related conferences and training sessions for professional development.

Salary:

TBD
Competitive salary and benefits package covering medical, dental, and vision insurance, disability and life insurance, and paid time off.