SHE Media: Integrated Marketing Manager
1 week ago
As a top 10 lifestyle media company, SHE Media produces premium content that informs and inspires our world. SHE Media's flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and TVLine, produce award-winning lifestyle content and events and the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.
We are seeking a highly motivated and enthusiastic Integrated Marketer to join our dynamic marketing team in the New York office, reporting to the VP of Integrated Marketing. This role will focus on developing creative, best-in-class marketing proposals that drive revenue and reinforce SHE Media's unique benefits. The ideal candidate has a passion for the media industry, is an exceptional writer with the ability to create strong, cohesive B2B marketing initiatives and materials.
THE WORK
- Build strategic proposals, supported with insights, and creatively designed in PowerPoint in response to RFPs (reactive and proactive) to drive revenue utilizing the most relevant mix of SHE Media assets.
- Create new marketing materials including editorial sponsorships, brand general presentations, products, events, partner materials and more.
- Work with the post-sale team to uncover program performance and the best-performing assets to be included in RFPs based on various KPIs to ensure client campaign success and renewal.
- Utilize ComScore, MRI Fusion, Google Analytics, CivicScience, and industry insights to build a strategic story customized as needed per advertiser or initiative.
- Represent SHE Media during client/agency facing sales presentations and with internal teams as needed.
- Maintain Integrated Marketing Tool Kit, keep sales facing materials up to date.
- Additional responsibilities may include assisting in the development of social content, supporting events, tracking B2B industry events, monitoring marketing budget and more.
- Monitor and report on creative ideas, new marketing trends, competitive landscape, technologies, and program innovations across the lifestyle media environment.
- 3+ years of digital media marketing experience.
- Exceptional writing skills and the ability to create and design marketing proposals utilizing PowerPoint.
- Strong understanding of the media industry, digital products, content and events, and an enthusiasm social media marketing and B2B marketing.
- Demonstrated ability to multitask and manage competing priorities in a fast-paced sales environment along with the ability to stay calm under pressure and pivot in real-time.
- Creative self-starter with a positive attitude and excellent interpersonal and organization skills along with a high attention to detail.
- Familiarity with PPT, ComScore, Google Analytics, social media Sprinklr, Later and Canva a plus.
As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
It's all About You...
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About SHE Media:
As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company's rich editorial ranges from health, food, and family to career and entertainment.
SHE Media's flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and TVLine, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.
SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women's health. In 2023, SHE Media launched Flow Space, an all-new digital and live media platform providing content, community, and commerce in service of women's whole life health.
Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media onLinkedIn,Instagram, Facebook andTwitter.
Source: ComScore, March 2023
About Penske Media Corporation:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please
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