Sr Marketing Specialist, Conferences

1 week ago

Irving, Texas, United States Gartner Full time

We are seeking an innovative, commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.

The Senior Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.

What you'll do:

  • Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention
  • Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences
  • Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality
  • Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
  • Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development
  • Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects
  • Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders
What you'll need:
  • Metrics-driven and insatiably curious with a minimum of 3+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
  • Exceptional project management skills
  • Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
  • Data-driven and analytical; experience with Google Analytics a plus
  • Great interpersonal, collaborative and communication skills
  • Email marketing, with marketing automation experience such as Eloqua or similar
  • Experience with fundamental principles of design
  • SEO/SEM
  • Web content creation and content management skills; experience with Adobe Experience Manager a plus
  • Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
  • Some travel will be required
Who you are:
  • Process-driven, methodical, organized and pays strong attention to detail.
  • Be able to work autonomously (i.e., high degree of self-reliance/self-starter)
  • Team player with good time management skills.
What we offer:

In addition to an outstanding work environment with rapid advancement potential, you will be part of a team that is extremely collaborative and creative. Gartner associates enjoy exceptional compensation and benefits, including:
  • Competitive base salary
  • Flexible work environment
  • Great work culture
#LI-BO2

#LI-hybrid

#conferences

Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization's mission-critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 62,400 USD - 86,940 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at or by sending an email to

Job Requisition ID:87373

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