Digital Analytics Integrations Contractor

2 weeks ago


Orlando, Florida, United States Workway, Inc. Full time
Digital Analytics Integrations Contractor

Workway BancForce is a leading national staffing firm specializing in placing skilled job-seekers in direct hire, temp-to-hire, and temporary positions within various specialized fields. Our focus is on providing a candidate-centered approach to help individuals find their next career opportunity.

  • Key Responsibilities:
    • Analytics Tools Integration Management: Supervise the integration lifecycle of major analytics tools like Google Analytics, GA4, Meta, FullStory, Simon Data, Adobe Target, Google Ads, and other data tracking tools. Ensure seamless integration for optimal performance.
    • Google Tag Manager Oversight: Manage all site tracking operations via Google Tag Manager to guarantee accurate data collection across different digital platforms.
    • Data Layer Code Implementation: Implement data layer code successfully to improve the depth and accuracy of data collected from digital channels. Conduct thorough testing to ensure precise reporting metrics.
    • Data Collection Accuracy: Establish and execute procedures to verify and maintain data accuracy within analytics tools. Use various testing methods to validate data reporting.
    • Analytics Tool Configuration: Customize and configure analytics tools to meet specific business requirements. Implement additional customizations to enhance functionality and relevance of analytics reports.

Qualifications:

  • Bachelor's degree in Analytics, Information Technology, Business, or equivalent experience.
  • Proficiency in tools like Google Analytics, GA4, Meta, FullStory, Simon Data, Adobe Target, Google Ads, Google Marketing Platform, and Google Tag Manager.
  • Strong familiarity with HTML, JavaScript, and other relevant programming languages.
  • 2-4 years of analytics experience or related fields.
  • Experience in Agile or Waterfall processes and timely delivery.
  • Background in website tagging strategy and data collection.

Compensation is flexible based on qualifications, skills, experience, and location. Healthcare benefits and a 401(k) plan are available.

Workway is an Equal Opportunity Employer. All qualified applicants will be considered for employment without discrimination based on various factors. Visit the website for complete EEO & Pay Transparency statement.



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