Integration Analyst
2 weeks ago
4 Corner Resources is seeking a digital analytics integration analyst to manage the full integration lifecycle of various analytics tools. This individual will act as a liaison between business and technical stakeholders, developing and documenting technical analytics requirements to guide developers. The role is focused on ensuring accurate data collection, customizations, and alignment with organizational objectives.
This is a contract to hire opening. Must be local to the Orlando, FL area.
Essential Job Responsibilities
- Oversee the full integration lifecycle of leading analytics tools, including Google Analytics, GA4, Meta, FullStory, Simon Data, Adobe Target, Google Ads, and other data tracking tools. Ensure seamless integration to optimize performance and functionality.
- Manage and maintain all site tracking operations through Google Tag Manager, ensuring efficient and accurate data collection across various digital platforms.
- Implement data layer code to enhance the depth and accuracy of data collected from digital channels. Conduct rigorous testing using debugging tools and validation methods to ensure precision in reporting metrics.
- Establish and execute robust procedures to verify and maintain data collection accuracy within analytics tools. Utilize various testing methods, including debuggers, to validate data reporting accuracy.
- Customize and configure various analytics tools, such as GA4, to meet specific business requirements. Implement additional customizations to optimize the functionality and relevance of analytics reports.
- Translate business requirements into comprehensive technical analytics documentation, providing clear guidelines for developers to implement effective tracking solutions. Collaborate closely with development teams to ensure accurate and consistent integration of tracking code.
- Work closely with business stakeholders to understand their unique reporting needs and business objectives. Provide ongoing support and guidance, addressing client queries and ensuring optimal utilization of analytics solutions.
- Stay informed about industry trends, advancements, and emerging analytics tools. Proactively identify opportunities for process optimization and implement best practices to enhance overall digital analytics integration effectiveness.
Technical Skills:
- Experience with Google Analytics (or equivalent such as Adobe Analytics), GA4, Meta, FullStory, Simon Data, Adobe Target, Google Ads, Google Marketing Platform, and Google Tag Manager (or equivalent such as Tealium).
- Proficient in using OneTrust, UserWay, Jira, Firebase, ObservePoint, Charles Proxy, Google Tag Assistant, and Adobe Target.
- Proficient in using debugging tools for thorough testing, such as ObservePoint, Charles Proxy, Google Tag Assistant, or equivalent testing tools.
- Proficiency or familiarity with HTML, JavaScript, and other relevant programming languages for technical implementations.
Job Experience
- Bachelors in Analytics or IT is preferred but will consider candidates with experience
- 2-4 years of experience in analytics, marketing, computer science, or IT.
- Proven track record in implementing analytics, managing the process from business requirements to configuration and validation.
- Expertise in end-to-end integration management of analytics tools, ensuring seamless integration across digital platforms.
- Ability to write technical requirements and understand data analytics architecture.
- Experience with Agile or Waterfall methodologies and delivering projects on time.
- Proficient in managing website tagging strategies and data collection.
- Experience with mobile app analytics.
Additional Notes
- Contract to hire opportunity
- Position is onsite
- Must be local to the Orlando area
- Hourly rate will be based on experience
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