Category Insights Analyst

1 week ago

Burlington, Massachusetts, United States Wellness Pet Company Full time

Category Insights Analyst (C797)

Department:Marketing

Location:Burlington, MA

About the Wellness Pet Company

The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world. When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents.

What You-ll Accomplish

Our Category Insights Analyst will be responsible for leading category-wide consumer analytics within the brand marketing team. Partnering with a team of channel-focused Sales Analysts and collaborating cross-functionally with various departments, this individual will play a crucial role in shaping sales strategies, optimizing business performance, and driving growth through data-driven insights. They will be a key business partner that provides deep category knowledge working with internal and external stakeholders, driving insights and actionable plans. They will also partner with our Sales Analysts to leverage shopper insights to deliver strategic alignment and drive execution across the omni-channel shopping environment. Reporting to the Director of Consumer Insights, our Analyst will source insights from revenue & POS data, as well as primary and secondary market research sources. In addition, their role will include:

Category Level Analytics Leadership: Be the go-to source and subject matter expert across channels, at the category level. Directly support brand team to enable growth of each key business focus area.

Data Expert: Subject matter expertise in all things Nielsen including Point of Sale, and panel analysis. Utilize multiple data sources, such as syndicated (IE Nielsen) and customer-provided consumption data, for analysis and trend identification.

Business Intelligence: Convert sales information into actionable business intelligence that will drive revenue and profit for the team.

Consumer and Customer Trends: Analyze and validate consumption and point-of-sale data to ensure an understanding of current consumer and customer trends and to inform marketing and sales strategies.

Business Unit Analysis: Analyze business unit performance, including sales/share, forecasting, pricing analysis and elasticities, content audits, and digital shelf performance to enable the optimization of commercial strategies.

Post-Promotional Analysis: Conduct post-promotional analysis (ROI, Cost to Acquire, Lifetime Value) and share the findings with the sales and marketing organization in order to improve future promotional efforts.

Data Liaison: Management and maintenance of data sources and vendor relationships

Market Intelligence: Communicate crucial market, trade, and competitive information in a timely manner.

Reporting: Develop and support weekly standard reporting and ad hoc analytical needs of brand marketing team leveraging a suite of analytical tools.

Who We-re Looking For

Team Wellie is a group of people who are truly obsessed with all the best ways of winning for the consumer and the pets they love. And so, we are seeking an individual who:

Is consumer focused on all they do

Continually challenge themselves to go the extra mile to get the job done, and ensure it-s done the right way as opposed to the easy way

Hold themselves and others accountable

Embraces continual development through the sharing of feedback and investment in learning opportunities.

Is a true collaborator, sharing resources, and engages in healthy debate

Celebrates differences and strives to learn from others who are different from themselves

Gives back to their community and supports sustainable practices

In addition, for this specific role, we need someone who possesses:

Bachelor-s degree in business, or a related degree

5+ years of experience in an analyst role, ideally in a sales or marketing capacity in CPG

Extensive experience with syndicated data: IRI, Nielsen, as well as customer-provided point of sale (POS) data

Strong leadership, analytical, and communication skills, working with a variety of internal and external stakeholders to drive results

Pricing experience and subject matter expertise

Successful experience managing and ensuring compatibility of large data sets across multiple platforms

Demonstrated ability to translate financial and syndicated data into forward-looking action plans

Proven ability to perform sales ROI analyses

Expert-level skills using Microsoft Excel, Power BI (or like system)

Well-organized and able to manage multiple competing and shifting priorities and deadlines

Sees challenges as opportunities

Always displays a professional attitude

Why Work for Wellness Pet

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and Professional Development. More information about our benefits can be found on our website.

The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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