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Manager, Consumer Insights

4 months ago

Burlington, United States Burlington Stores Full time

**LOCATION** 2006 Route 130 North Burlington NJ US 08016

**Overview**

**A Day in the Life**:

- Manage Market Research Program.
- Manage all stages of quantitative (data exploration, brand trackers and surveys) and qualitative (focus groups, customer intercepts) research, creative/advertising effectiveness
- testing and synthesis of syndicated sources to answer key business questions.
- Engage with partner teams to collect input (e.g., key business questions, assumptions) to ensure the research is designed to generate findings that will help inform their strategic decisions.
- Manage external vendors to bring best in class research techniques, execute projects and ensure key milestones are met.
- Identify the appropriate research methods based on objectives and timelines, develop research plans, and oversee research design and data collection.
- Determine appropriate research quotas for key customer segments.
- Identify opportunities to simplify existing research processes and operate more nimbly.
- Provide advanced analytic support for research and customer insights.
- Dive deep into research data to identify key business trends, patterns and actionable insights and implications.
- Connect research findings to our own customer behavioral data to generate more robust insights.
- Assist in determining statistical significance/meaningful differences of research findings.
- Develop qualitative and quantitative analyses from research efforts regarding brand awareness, perception, shopping experience and marketing programs.
- Present research findings and actionable insights.
- Synthesize complex data sets and research findings into clear and compelling reports and graphs.
- Communicate research findings and recommendations in clear, concise, and compelling ways to all levels of management.
- Support customer insights director in developing presentations for monthly and quarterly KPI reporting.

**You’ll Come With**:

- A Bachelor’s Degree in Marketing, Market Research or an Analytics based discipline.
- 5+ years of experience in market research/consumer insights role, preferably with experience in the Retail industry or at a market research firm.
- Experience in leading & executing both quantitative and qualitative market research projects including analysis of complex analysis on survey data including statistical measurement.
- Passionate about not just sharing data but telling a store through meaningful insights.
- Strong understanding of when and how to leverage primary and secondary research as well as retail analytics to address business opportunities.
- Familiarity with Qualtrics or similar survey tools and knowledge of generative AI are a strong preference.

Come join our team. You’re going to like it here

You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.

We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.

\#LI-KG2

**Posting Number** _2024-220091_

**Location** _US-NJ-Burlington_

**_Address_** _2006 Route 130 North_

**_Zip Code_** _08016_

**Workplace Type** _Hybrid_

**Position Type** _Regular Full-Time_

**Career Site Category** _Corporate_

**Position Category** _Marketing_

**Evergreen** _Yes_

**Min** _USD $95,000.00/Annual_

**Mid** _USD $125,000.00/Annual_