Marketing & CRM Systems Manager

1 week ago

Lawrence, Kansas, United States KU The University Of Kansas Full time

Position Overview

At KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery, and ambition and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer, and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk

We are seeking a talented and experienced Marketing & CRM Systems Manager to join our dynamic team. The ideal candidate will have a solid background in managing Customer Relationship Management (CRM) systems, preferably with Slate experience, along with intermediate knowledge of HTML, CSS, and Javascript. While knowledge of SQL is a plus, it is not mandatory for this role. This position will play a critical role in creating a seamless and engaging CRM experience for prospective students and optimizing our multi-channel marketing efforts through accurate data tracking and analysis. This individual acts as the main stakeholder of marketing systems and tools, including the creation/optimization of workflows, custom fields, audience creation/segmentation, landing page, and form creation, reporting/dashboards, and data flow management. This position also ensures our various marketing and enrollment systems are effectively integrated for data accuracy and implementation of marketing insights.

This position is fully remote for those outside the greater Lawrence, KS, area. Candidates are required to work Central Time Zone hours (8–5 CST).

Job Description

System Ownership and Data Management (35%) Take ownership of the Marketing technology stack, including platforms related to Website Analytics, SMS, Direct Mail, Email and other marketing channels. Administer and configure customer relationship manager and marketing automation platform, Slate. Create and execute complex queries to segment data effectively and support targeted marketing campaigns. Develop and implement forms, attribution tracking, and other data capture mechanisms to enhance lead generation and tracking processes. Ensure the seamless integration and functionality of marketing systems to support the company's marketing strategies. Implement and oversee data management practices to ensure data accuracy, integrity, and compliance with relevant regulations. Collaborate with cross-functional teams to facilitate data-driven marketing initiatives. Optimize Direct Mail platforms for targeted and personalized marketing efforts. Design, develop, test, and deploy customizations, features, and integrations within the CRM system. Brings a data centric mentality to their work and drives solid data point of view on system architecture, data tables/schemas and data management through our tech stack. Provide technical support and troubleshoot issues related to the CRM system. Technology Integration, Evaluation and Optimization (35%) Integrate various marketing systems to create a cohesive and efficient marketing technology ecosystem. Code and create email templates, ensuring compatibility across various email clients and devices. Code and create landing pages optimized for conversion and user experience. Continuously optimize system workflows and processes to enhance overall marketing efficiency. Manage integrations of marketing data and tools with Slate. Stay up-to-date with CRM software industry trends and best practices Stay informed about emerging technologies and trends in marketing. Evaluate and recommend new technologies to enhance the capabilities of the marketing operations team. Optimize user funnels and conversion points. Performance Monitoring (20%) Develop and maintain dashboards and reports to monitor the performance of SMS, Direct Mail, Email, Paid Media, SEO, Social, and other marketing campaigns. Analyze CRM data to provide actionable insights and recommendations for optimizing marketing efforts and improving the enrollment funnel. Execute and measure conversion tests and experiments. Analyze key metrics to provide actionable insights and recommendations for campaign optimization. Evaluate prospective student experience across multiple channels and touchpoints.

Other Duties as Assigned (10%)

Required Qualifications

Bachelor's degree in computer science, Marketing, engineering, Business, IT, or a related field and Three (3) years relevant experience OR a High School Diploma and Five (5) years relevant experience. Relevant experience includes Marketing Operations or IT, or related experience managing CRM systems. Experience in marketing operations and managing systems for companies heavily utilizing SMS, Direct Mail, WeChat, or other messaging platforms. Strong technical acumen with proficiency in marketing automation platforms, CRM systems, and other digital marketing technologies such as Google Analytics as demonstrated by application materials. Project management experience. Strong analytical and problem-solving skills as demonstrated by application materials.

Preferred Qualifications

Knowledge of HTML, CSS, and JavaScript development as demonstrated by application materials. Experience with SQL a plus. Experience in Slate, Google Analytics, and Tableau Experience with how data schemas and relational databases are organized as tied to systems architecture as evidenced by application materials.

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