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Brand Marketing
1 week ago
About Us
Fortune Brands Innovation (FBIN) is a powerhouse of industry-leading brands and cutting-edge innovation in the sectors of water, outdoors, and security. Our unwavering commitment to excellence is evident in our solid financial performance, market dominance, and continuous growth, offering abundant opportunities for professional advancement and development. Explore more about our exciting ventures on our website.
Role Overview
Join our dynamic Brand Development team to play a crucial role in fueling interest and demand for our exceptional range of products and services. As a key member of this department, you will be entrusted with shaping and executing powerful brand strategies that resonate with our organizational vision, principles, and goals. Collaborating closely with diverse teams such as Commercialization Marketing, Sales, and Category Management, you will ensure the seamless and consistent delivery of our brand message across various platforms, encompassing everything from content strategies to targeted campaigns spanning diverse channels.
- Devise and execute holistic brand strategies in line with corporate objectives.
- Conduct in-depth market research, consumer insights analysis, and competitive assessments to drive brand strategy formulation.
- Work alongside the Brand Communications unit to craft and implement integrated marketing initiatives that boost brand visibility and consumer engagement.
- Engage external partners for vital content projects, ensuring alignment with the brand's essence.
- Oversee brand guidelines maintenance for coherent messaging across touchpoints.
- Analyze brand performance metrics, market dynamics, and competition to refine strategies and identify enhancement opportunities.
- Continuously seek improvement areas and suggest optimizations for enhanced brand presence and consumer interaction.
- Support the Senior Director, Brand Marketing - Doors in budget planning and management to maximize marketing returns and align with business targets.
- Preferred Bachelor's Degree in Marketing, Brand Management, or Communications.
- Minimum 5 years of marketing experience, with a preference for the building materials industry.
- Proficiency in crafting multi-channel content, including social media, digital management, and storytelling.
At Fortune Brands Innovations, we prioritize the holistic well-being of our team by offering a comprehensive range of competitive benefits that cater to individual needs and emphasize wellness. From robust health plans to a top-tier 401(k) program with company contributions, flexible time off policies, exclusive product discounts, fertility/adoption benefits, and more, we have your needs covered. Our Employee Resource Groups further promote inclusivity and a sense of belonging among our workforce.
Equal Opportunities
FBIN is devoted to equal employment opportunities, evaluating applicants solely based on qualifications without regard to factors such as race, religion, gender, or age. We are committed to creating an inclusive environment that values diversity and individuality.
Accessibility
FBIN is dedicated to accommodating individuals with disabilities and providing necessary support. If you require assistance during the application process due to a medical condition or disability, please reach out to us and share your requirements.
Join Our Journey
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