Senior Director Global Campaigns

7 days ago

Chicago, Illinois, United States iManage Full time
We have adopted a flexible work policy to best support the health and well-being of our iManage employees.

As an organization, we value collaborating and learning from our peers in person, while providing the necessary flexibility for our employees to have a meaningful work-life balance.

Please reach out to learn more.

Being a

Senior Director Global Campaigns & Growth Marketing

at iManage means...


You will be a dynamic, focused, and collaborative leader playing a pivotal role in driving iManage's growth and market presence.

You will lead a talented global team of marketers with day-to-day responsibility for our Global Brand, Events, Field & Partner Marketing, Integrated Campaigns, Demand, ABM and Paid Acquisition motions.

With first hand experience of creating and driving predictable pipeline in a B2B SaaS environment you will be adept at working cross functionally with key stakeholders not only from within marketing but also from Sales, Business Development, Customer Success and Partner.


This newly created leadership position requires a seasoned marketing professional with a strategic mindset, extensive experience in global campaign management, and a proven track record of delivering impactful revenue-generating marketing initiatives for both new and existing customers.

You will be responsible for setting the growth strategy, defining campaign tactics, and overseeing the execution for global campaigns, demand generation and customer expansion to continue our growth trajectory.


You will be laser focused on the numbers with an eye for detail and a drive to not only meet targets but exceed them.

A team player, you know how to bring out the best in your team, promote their talents and augment their learning with your experience and expertise.

This position reports directly to the EVP Marketing.

iM Responsible For...

Aligning and leading Brand, Field and Demand to create a strategic multi-channel global campaigns and pipeline generation strategy, resulting in improved audience experience, campaign effectiveness and predictable pipeline
Leading the launch and successful execution of campaigns, ensuring key metrics for brand awareness, lead generation, and pipeline are met with your team of Field, Demand and Brand marketing leaders
In conjunction with the Head of

Field Marketing:


Developing strategies to drive in region revenue and retention, localizing and optimizing through the partner channel, working closely with regional sales leadership, to ensure campaigns are amplified and targeted to region.

Overseeing the delivery of a global events strategy to drive brand awareness, customer upsell and loyalty and deliver net new lead opportunities.

Working with the Partner team to develop a partner strategy to engage, educate and activate reseller partners to develop co-strategies to support global campaign and revenue goals and deliver SQL pipeline
Optimizing opportunity with strategy partners to leverage brand and demand generation opportunities impacting overall brand awareness and engagement whilst supporting sales motions

In conjunction with the Head of

Demand Generation:
Developing a global multi-channel demand generation strategy for scalable growth, optimizing paid channels and continually exploring new ones
Building an outbound marketing strategy and ABM framework aligned with sales objectives.
Owning the pipeline number working with the extended marketing team to define the growth plan, channel mix, data & analytics for iManage to drive net new and expansion leads across all segments
Driving the creation and optimization of programmatic customer journeys for acquisition and retention.
Analyzing and optimizing the demand generation portfolio continually for improved results.

In conjunction with the Head of Brand


Developing a global brand awareness strategy that drives awareness, resonance and engagement with iManage in existing and new markets /audiences.

Ensuring that brand awareness campaigns directly impact pipeline

Growing the marketing campaign management function by being hands-on with execution while mentoring and coaching the team to optimize and maximize efficiency across many channels.

Building cross functional relationships with the Director of Marketing Operations, Director of Product Marketing and Head of Content to ensure alignment on strategy, SLAs and go to market priorities to ensure company targets are met

Partnering with the Director of Marketing Operations to managing the field, event and demand gen budgets globally and setting/tracking KPIs reporting progress to the EVP and key stakeholders.

Defining KPIs, iterating based on performance, and building systems for attribution.
Building collaborative relationships with key stakeholders including sales leadership, marketing leads, product marketing, partner and customer success to develop go to market strategies that align with business OKRs
iM Qualified Because I Have...

10+ years in a senior leadership role with experience delivering proven results and driving long term, predictable revenue growth
Demonstrated success in leading and mentoring high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
Proven track record of delivering measurable and impactful results in terms of pipeline growth, revenue generation, and market positioning.
Experience in developing and delivering integrated global campaigns across digital, field, corporate events, and Account-Based Marketing (ABM) approaches.

Strong expertise in leading and optimizing global performance marketing teams, with a deep understanding of paid marketing channels and the ability to explore and test new avenues.

Data driven mindset, an eye for numbers and fantastic attention to detail
Lead global teams with a diverse skill set

Excellent communication and presentation skills, with the ability to convey complex marketing strategies and results to executive leadership and stakeholders.

Experience partnering closely with sales teams on strategy, targeting, lead follow-up, and conversion

iM Getting to...

Join a supportive, experienced team benefiting from continuous growth within an inclusive, encouraging and vibrant culture
Onboard remotely and be included in all aspects of iManage life
Collaborate cross functionally
Help mentor, lead, and coach team members
Focus on meaningful work, solving complex, real world issues utilizing the latest technologies and protocols
Own your learning and growth within our career development support framework plus, access a huge range online learning library
Receive competitive benefits that include; attractive salary based on market data, health/vision/dental/life insurance, 401k matching, performance bonuses, flexible working environment, generous PTO, unlimited sick days and so much more

About iManage...

iManage is dedicated to Making Knowledge WorkTM.

Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications.


We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.

So we're looking for people who love a challenge. People who are happiest when they're solving problems and collaborating with the industry's best and brightest. That's the iManage way. It's how we do things that might appear impossible. How we develop our employees' strengths and unlock their potential. How we find meaning in everything we do.

Whoever you are, whatever you do, however you work. Make it mean something at iManage.

Learn more at:
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