Marketing Associate

1 week ago

Philadelphia, Pennsylvania, United States Thehireboost Full time
This is a remote position.

This company is an EdTech SaaS startup based in Center City, Philadelphia. It offers a modern platform designed to foster meaningful interactions between students and their teacherswhether for in-person, blended, or online courses.

Theyre looking for a passionate, self-driven, innovative candidate who is looking for a long-term opportunity within the fast-growing Education Technology Space. The role will require someone who possesses a second-to-none work ethic, a strong desire to grow with the company, and an unbelievably positive business attitude.

Responsibilities

  • Email Marketing - monthly newsletter creation, assist in execution of targeted campaigns, and evergreen lead nurturing campaigns to increase conversion rate of leads including segmentation, campaign design, copywriting, and A/B testing to optimize engagement and conversion rates.
  • Organic Social media content creation to increase brand awareness by increasing engagement and followers.
  • Content Creation (e.g. thought leadership, videos, website copy, blog posts, infographics).
  • Assist in the improvement of Salesforce Account Engagement and Salesforce Sales cloud usage to increase attribution tracking, reporting, and automation efforts.
  • Identifying and applying to awards on behalf of the company.
  • Work with clients and internal team members to produce and promote webinars.
  • Support in the execution of national, external conferences (:10/year) and company-hosted events (:3-10/year).
  • Proactively identify customer success and bring those stories to life for use in marketing.

Requirements

  • Bachelor's degree
  • 3+ years of experience in a B2B marketing, communications or related field; demonstrated success in digital marketing, preferably in edtech.
  • 2+ years in a remote startup environment, preferably with a US-based company.
  • Experience driving and executing email marketing campaigns, preferably in Salesforce Account Engagement (formerly Pardot) and Salesforce Sales Cloud
  • Excellent written and verbal communication skills (C1/C2 English level).
  • Fast learner, detail-oriented, and must enjoy dynamic work environments
  • Strong problem solving abilities
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style.
  • Strong project management and interpersonal skills; Ability to manage multiple overlapping projects with stakeholders inside and outside of the company to meet deadlines
  • Experience and desire to work in a fast-paced, cross-functional environment
  • Ability to understand the brand look and feel and maintain it across visual and written asset creation
  • No task is too big and no task is too small mindset
  • Event planning background is a plus
  • Experience with paid social media ad campaigns for B2B customer acquisition is a plus
  • Access to consistent wifi

Benefits

  • $1,600 - $2,080/month
  • 100% Remote from anywhere in Latin America
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