Digital Marketing Assistant

1 week ago


Eugene, Oregon, United States Jkc Automotive, Inc. Full time

JOB DESCRIPTION:

Kiefer Auto Group is currently looking for a Digital Marketing Coordinator to join their team at their Corporate Headquarters in Eugene, Oregon.

This position collaborates closely with Dealership staff and senior management in creating and managing digital resources (social media, email, websites, etc.) across the organization.

If you're keen on venturing into the dynamic world of automotive marketing, this role offers a fantastic opportunity for entry-intermediate level marketers.

The ideal candidate for this position is a cooperative team member who puts in the effort and contributes to Kiefer Automotive's achievements.

Fluency in English, impeccable grammar, and communication abilities are essential for this role. A good grasp of SEO/PPC best practices and current web technologies is a must.

DAY-TO-DAY TASKS INCLUDE:

- Crafting SEO-optimized Website Landing pages with relevant content or features for potential customers

- Managing Google AdWords and other Pay-Per-Click Campaigns

- Developing and Distributing HTML e-Mail blasts to specific and strategic customer lists

- Creating banners and other multimedia for website and other digital or print platforms

- Monitoring Performance of Facebook Posts

- Managing Performance of Google My Business Posts

- Collaborating with marketing agencies and dealership personnel on advertising strategies and execution

- Supervising other third-party lead providers and ensuring they meet goals and performance standards

- Tracking overall advertising performance through CRM reports and Google Analytics

- Auditing websites for functionality and SEO

- Devising and Executing a Social Media plan and schedule

- Authority to implement and take charge of additional marketing strategies or content creation

- Undertaking other responsibilities as assigned

REQUIRED DIGITAL MARKETING / E-COMMERCE SKILLS &

EXPERIENCE:
Google Analytics
Wordpress Website Administration (a plus but not mandatory)
Graphic Design Experience (Canva or Photoshop)
Adobe Premiere Pro experience (a plus but not mandatory)
Experience optimizing websites for SEO following Google's guidelines
Social Media expertise
Some Microsoft Excel experience or interest (a bonus for reporting)
Basic understanding of HTML for sending eMail blasts
Strong interpersonal skills needed for coordination with dealership management and third-party vendors
Minimum of one year of relevant experience; background in the automotive industry is highly desirable
High school diploma or GED required; some post high school education or training preferred
Ability to work effectively in a team setting
Outstanding communication skills, oral and written
Ability to understand and follow instructions
Capable of achieving goals with minimal direct supervision
Proficient computer skills, including website administration & SEO
Sound comprehension of digital marketing strategies, including targeted and remarketing advertisements (strongly preferred)
Sound understanding of Microsoft Office Suite & Google Docs equivalent (Excel, PowerPoint, Word) needed.
Familiarity with Google AdWords campaign management (preferred)

COMPENSATION FOR MARKETING COORDINATOR INCLUDES:
$16-$20/hr (TBD based on experience)
Contribution to medical, dental, and vision benefits
401(k) plans available
Paid time off and holidays

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