Marketing Research Manager

2 weeks ago


New York, New York, United States Createch - Creative + Tech Staffing Full time

Client: Major media company

Role: Marketing Research Manager / Marketing Science

Location: Remote

Duration: June - September months)

Rate: $50 - $55/hr DOE

Responsibilities:

  • Serve as a subject matter expert that understands the nuances between different forms of third party measurement, how study offerings differ, and strengths and weaknesses of each vendor to provide the best fit for measurement given the campaign initiatives
  • Own end to end measurement from starting with study request and scoping campaigns to check feasibility, and provide guidance to help ensure campaign is set up in the best way for measurement
  • Manage vendor relationships as they shift and evolve from tag based integration to direct (tagless) integration, as required by the evolving identity landscape and cookie deprecation. Additionally, this person continues to audit new to -media company- measurement solutions to ensure we stay competitive with other media companies, and strengthen our ability to sell with more integrations
  • Oversee the day to day study details, advise on how studies should be set up to showcase the study results in a way that the client wants to see (e.g., creative a vs. creative b, or audience of subscribers vs. audience of non subscribers). This helps clients lean on -media company- as a preferred partner to test their learning agendas, and better informs future media activations and spend.
  • Manage study details via email (each study has typically emails back and forth with the vendors, sales, and the client), as well as the vendors SOW's and payment through procurement portal, which a nuanced process that requires high attention to detail
  • Deliver and present study findings to clients, with the ability to interpret results that highlight -media company- strengths.

Qualifications:

  • 3+ years experience in a similar role at a media publisher (i.e Spotify, Google, Snapchat, Facebook, etc). Agency experience is great as well.
  • Understanding of 3P measurement tools
  • Ability to make strategic recommendations based on client expectations
  • 3rd party vendors experience: Nielsen, Lucid, Foursquare, Cantor, Cubic, Disqo, etc.
  • Experience with Excel, Google Sheets, Tableau, Looker


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