Digital Marketing Specialist

2 weeks ago

Flat Rock, Michigan, United States thyssenkrupp Full time

Job Title: Digital Marketing Specialist at thyssenkrupp Supply Chain Services



Job Summary



We are looking for a Digital Marketing Specialist to join our team. The ideal candidate should be highly motivated and results-oriented, with a deep understanding of digital marketing principles and best practices, and a strong ability to execute innovative and effective campaigns.

Job Description



Key Accountabilities
  • Plan and execute digital marketing campaigns: Develop and implement digital marketing plans to meet business objectives, including increasing brand awareness, lead generation, and customer engagement.
  • Manage website and social media channels: Maintain and update company website and social media platforms, including creating engaging content, optimizing for search engines, and monitoring metrics.
  • Conduct market research: Stay abreast of industry trends and conduct market research to identify opportunities for growth and improvement.
  • Use analytics to track and measure results: Utilize web analytics and other tools to track and measure the performance of digital marketing campaigns, and make data-driven recommendations for improvement.
  • Collaborate with other departments: Work closely with sales, marketing, and operations teams to align digital marketing efforts with overall business goals.
  • Stay up-to-date on industry trends: Continuously research and learn about emerging digital marketing technologies and best practices.
The above is intended to describe the general content of and requirement for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

Qualifications

Minimum Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • 3+ years of experience in digital marketing, preferably in the supply chain or logistics industry.
  • Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, and email marketing.
  • Proficient in web design, social media management, and analytics tools.
  • Excellent communication skills and the ability to work independently and as part of a team.
  • Strong analytical skills and a data-driven mindset.
  • Passion for digital marketing and a desire to stay abreast of industry trends.
Role-Specific Knowledge, Skills, and Abilities
  • Knowledge of general processes and practices related to the position.
  • Skilled in verbal/written communication and interpersonal abilities.
  • Ability to take initiative and achieve results.
  • Able for accurately assess, research, and analyze information to make sound decisions.

Job Compensation



$65,000.00



Benefits Overview



We offer competitive company benefits to eligible positions, such as:
  • Medical, Dental, Vision Insurance
  • Life Insurance and Disability
  • Voluntary Wellness Programs
  • 401(k) and RRSP programs with Company Match
  • Paid Vacation and Holidays
  • Tuition Reimbursement
  • And more
Benefits may vary based on job, country, union role, and/or company segment. Please work with your recruiter or tk representative for applicable benefits information.

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