Marketing Science

2 weeks ago

New York, New York, United States NFL Full time
Job Description

Overview /Objective

The NFL Marketing Strategy & Insights team serves as the voice of NFL fans and builds strategic plans grounded in consumer preferences and behaviors as well as evolving business needs. We leverage various data sources to uncover strategic insights and inform optimization across all NFL business lines and marketing and communications related thereto.

The role will be a key contributor within the consumer insights and research function, driving research and analysis around brand perception, events, sponsorship, marketing, and key fan development areas. This role is expected to be flexible to learn and support areas as needs evolve. Responsibilities include gathering, analyzing, and interpreting data from various syndicated and proprietary sources for internal and external stakeholders.

Responsibilities
  • Support the planning, execution, and reporting of primary research projects for NFL
  • Lead project management of research initiatives, including collaboration with internal stakeholders, management of third-party vendors, and the administration of research trackers, ensuring on-time and on-budget execution of multiple projects simultaneously
  • Serve as research expert and voice of the fan to internal stakeholders and third-party vendors, including study development, determining optimal research methodology, survey design, data weighting, etc.
  • Learn and understand available research applications/tools/sources to generate insightful reports (e.g., Ace Metrix, Nielsen)
  • Analyze data and create the "story" and strategic direction of reports with minimal direction
  • Ensure bodies of research and insights formulation are best-in-class with respect to diversity, equity, and inclusion practices
Required Qualifications
  • 1-3 years of prior experience required
  • Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, Economics, Mathematics, Statistics, Data & Analytics or a closely related discipline, equivalent professional work experience
  • Understanding of and ability to write quantitative surveys based on an agreed set of business questions and research objectives
  • Ability to synthesize both quantitative and qualitative research, write concise, creative, and insightful reports, and effectively communicate research findings to various stakeholders
  • Strong project management and relationship-building skills and the ability to effectively work with cross-functional project teams
  • Experience with a range of research methods preferred (e.g., segmentation, online surveys, ethnographies, one-on-one interviews, focus groups)
  • Understanding of the application of various analytic techniques preferred (e.g., chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, conjoint analysis)
  • Analytical platform experience, such as Microsoft Excel, SPSS, and Q
Other Key Attributes / Characteristics
  • Relationship-building skills and the ability to effectively work with cross-functional project teams
  • Drive to contribute both strategically and tactically
  • Comfort working in a dynamic business environment where quick decision-making is crucial
Physical Demands
  • N/A
Travel
  • Occasional travel as business needs arise (less than 5% of time)
Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work
  • FSLA Non-Exempt
  • This job posting is for a position with one of the NFL's third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

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