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Associate Director, Data

3 months ago

New York County New York, United States PubW Full time
Job Description


The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts.

Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.


The Associate Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions.

This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client's investments in data and media.


Role Objectives:
Leverage data and technology to solve business problems

Includes:
Data and Audience strategy across all channels and provide audience insights and recommendations for clients and internal teams.

Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives

Manage day to day relationship with DMP or "DMP Like" platforms (Data Management Platform)

Manage day to day client relationships focused on data

Act as resource to demonstrate agency knowledge of digital strategies


Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).

Prepare data strategy presentation and drive integration in media plan focused on audience details

Integrate with the media planning and strategy teams to make the DMP and data driven insights central for smarter planning

Lead weekly media meetings with clients/internal teams and providing insight into audience insights and results

Lead client presentations

Build and maintain relationships with audience data partners and internal agency counterparts

Understand and adopt new trends and/or processes in Interactive Media for clients and the agency

Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups

Maintaining knowledge of current DMP/Programmatic media trends and provide training to employees when necessary.

Provide thought leadership driving innovation to achieve client needs

Staying apprised of new and emerging technology, creative and programming applications for potential use for clients.

Accurate and timely reporting of billable and non-billable time

Other responsibilities, as assigned