eCommerce Strategist

As a Direct-to-Consumer (DTC) E-commerce Strategist, you will be responsible for developing and executing strategic initiatives to drive growth, revenue, and customer acquisition throughout Shopify/Ecomm channels.

You will play a pivotal role in optimizing our DTC e-commerce operations, enhancing the customer experience, and maximizing sales opportunities across various digital platforms.

This team member will lead with an entrepreneurial approach, will be data driven and hyper focused on results and increasing revenue.

The ideal candidate will be highly analytical with experience in improving customer acquisition, conversion and retention as well as working cross-functionally with other internal teams (Sales, Marketing, Operations) to ensure the customer's journey with the product/brand is excellent.

• Develop and implement comprehensive e-commerce strategies to increase online sales, market share, and profitability.
• Identify emerging trends and opportunities in the DTC e-commerce landscape, leveraging insights to inform strategic decision-making.
• Collaborate with cross-functional teams to align e-commerce initiatives with overall business objectives and marketing strategies.
• Oversee the optimization and management of our e-commerce platforms (to ensure optimal performance, functionality, and user experience).
• Implement best practices for website design, navigation, and conversion rate optimization (CRO) to drive higher conversion rates and improve customer retention.
• Conduct regular audits and analysis of website performance metrics, identifying areas for improvement and implementing solutions to enhance online visibility and sales.
• Develop and execute/oversee digital marketing campaigns to drive customer acquisition, engagement, and retention across various channels (e.g., paid advertising, email marketing, social media).
• Create robust Digital Marketing Calendar that includes promotions, editorial content and launch campaigns to drive online revenue.
• Research and ensure sites are up to date from an SEO perspective.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Work with Customer Service team and Operations team to ensure a high standard of customer experience.
• Performs other duties as assigned.

• Bachelor's degree in marketing, business administration, e-commerce, or related field
• 3+ years of experience managing and driving an e-commerce platform/Digital Store Management
• Strong experience understanding e-commerce platforms, technologies, and best practices.
• Experience with Shopify or similar technologies.
• Strong project management skills
• Excellent communication skills
• Analytics mindset with experience in data analysis, performance measurement, and reporting tools.
• Previous industry experience in consumer tech goods and/or Musical Instruments a plus.