Senior Marketing Programs Manager, B2B Software

1 week ago

Atlanta, Georgia, United States Manhattan Associates Full time

We create possibilities that move life and commerce forward

Welcome to Manhattan Associates. Our supply chain commerce technology positively affects how people on six continents work, shop and live. If you want to tackle complex problems, push limits and redefine what's possible, you've come to the right place.

Are you a revenue-focused marketer who thrives when collaborating closely with sales and product teams? Do you exhibit creativity when developing new strategies and demand generation campaigns for reaching your target markets and ICPs? Are you agile and results-oriented with an eagerness to maximize pipeline and ROI of your efforts?

Manhattan Associates' Marketing Team is seeking a Senior Revenue Marketing Manager who will develop, implement and optimize industry and solution-specific marketing and ABM strategies and campaigns, collaborating closely with your sales counterparts in order to drive pipeline within Manhattan's Omnichannel Retail solutions.

JOB DESCRIPTION
  • Develop and execute demand generation marketing programs that drive pipeline growth and resonate with our Ideal Customer Profile (ICP)
  • Generate leads by creating integrated marketing campaigns that leverage tactics such as - email (drip & nurture), advertising, social, events, trade shows, etc.
  • Drive ABM strategies and manage digital agency relationship to develop, maintain and grow digital buyer journeys
  • Develop Always On as well as Targeted Outbound campaigns.
  • Build buyer-personas (with Product Marketing), audience segment profiles, account and contact lists for effective campaign targeting
  • Analyze, measure and report-weekly, monthly, & quarterly-on effectiveness of campaigns and impact on sales cycles. Must be skilled at using campaign analytics to optimize advertising, offers, landing pages and CTAs.
  • Recommend new ideas and implement fresh approaches for creatively marketing and positioning Manhattan solutions
  • Cultivate positive, collaborative relationships with product and sales owners
  • Gain deep understanding of Manhattan's product and solution suites, apply market research and competitive intelligence position solutions and develop campaigns
  • Develop campaign positioning, write campaign persona-based messaging and copy to differentiate Manhattan's solutions
  • Management of end-to-end campaigns and overseeing all aspects of campaign follow-up (via Market Development or other resources)
JOB REQUIREMENTS
  • Bachelor's degree in marketing, business administration, or related field.
  • 5+ years experience in B2B marketing and/or in a field marketing role with a heavy emphasis on digital marketing and ABM.
  • Experience marketing enterprise cloud-based retail software.
  • Demonstrated track record in driving pipeline through marketing execution and industry thought leadership, preferably to a global customer base.
  • Savvy about deploying the right media mix that produces results.
  • Results oriented: ability to track results, derive actionable insights from resulting data, quantify meaningful impact.
  • Experience managing/owning a pipeline and presenting results, challenges and opportunities to a large group of stakeholders.
  • Experience with marketing technology, such as Salesforce and ABM platforms such as Demandbase
  • Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail oriented.
  • Excellent written and verbal communication skills.
  • Excellent organizational skills and ability to influence stakeholders outside of Field Marketing team.
  • Agency experience a plus
  • Experience working with cross-functional and virtual teams.
  • Strong project management skills a must.
LI-GW1

Committed to diversity and inclusion

At Manhattan, it's about more than just the work. From cultural celebrations to interest groups to volunteer

opportunities, your true self is always welcome here. Our team members' backgrounds, experiences and

perspectives add to us as a whole and make us unique.

We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for

employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,

disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment

Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the

Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment

eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been

completed.

  • B2B/B2D Charging Market Manager

    1 week ago

    Atlanta, Georgia, United States Mercedes-Benz Financial Services Full time

    \u003Ch2>Aufgaben\u003C/h2> \u003Cp>About Us:\u003C/p>\u003Cp>Who is Mercedes-Benz Financial Services?\u003Cbr>Mercedes-Benz Financial Services, part of the global company Mercedes-Benz Mobility AG is the captive financing and mobility solutions company of the global luxury automobile manufacturer, Mercedes-Benz AG. We offer a comprehensive range of...

  • B2B Digital Marketing Coordinator

    1 month ago

    Atlanta, Georgia, United States AireSpring Full time

    Company DescriptionAireSpring is an award-winning provider of Business Internet, Cloud Communications, Managed Network and IT services. AireSpring is privately held, debt-free, and known in the industry for delivering a broad range of innovative cloud communication and connectivity solutions at competitive rates.Job DescriptionAireSpring is seeking a B2B...

  • B2B Digital Marketing Coordinator

    4 weeks ago

    Atlanta, Georgia, United States AireSpring Full time

    Company DescriptionAireSpring is an award-winning provider of Business Internet, Cloud Communications, Managed Network and IT services. AireSpring is privately held, debt-free, and known in the industry for delivering a broad range of innovative cloud communication and connectivity solutions at competitive rates.Job DescriptionAireSpring is seeking a B2B...

  • Senior Manager, Marketing

    2 weeks ago

    Atlanta, Georgia, United States Americold Logistics Full time

    About Us Americold is a global provider of temperature-controlled infrastructure. We partner with farmers and food producers to ensure their perishable and frozen product reaches foods suppliers, restaurants, and your local grocery store without spoilage. Our customers, which include some of the most respected brands in the food industry, rely on our...

  • Senior Marketing Manager

    2 weeks ago

    Atlanta, Georgia, United States PPG Full time

    The Senior Marketing Manager – The Home Depot is focused on the development of brand and product strategies for the brand portfolio across the Home Depot. You are a well-rounded retail and/or business to business, business to consumer marketing professional with experience in brand and channel management. You have direct experience with innovation pipeline...

  • Senior Marketing Executive

    1 week ago

    Atlanta, Georgia, United States TIER4 GROUP Full time

    Our client, a leader in the Insurance space, is looking for a Senior Marketing Executive to develop and execute the companys marketing strategy and vision. You will oversee and grow a team of first-in-class in-house marketers and will direct all marketing efforts toward the realization of high-impact goals. This position will be responsible for delivering...

  • Mission Software Capture Senior Manager

    4 weeks ago

    Atlanta, Georgia, United States KBR Full time

    Title:Mission Software Capture Senior ManagerMission Software Capture Senior ManagerBelong. Connect. Grow. with KBR Around here, we define the future.We are a company of innovators, thinkers, creators, explorers, volunteers, and dreamers. But we all share one goal: to improve the world responsibly and safely.The Mission Software Capture Senior Manager...

  • Mission Software Capture Senior Manager

    4 weeks ago

    Atlanta, Georgia, United States KBR Full time

    Title:Mission Software Capture Senior ManagerMission Software Capture Senior ManagerBelong. Connect. Grow. with KBR Around here, we define the future.We are a company of innovators, thinkers, creators, explorers, volunteers, and dreamers. But we all share one goal: to improve the world responsibly and safely.The Mission Software Capture Senior Manager...

  • Senior Manager, Marketing

    2 weeks ago

    Atlanta, Georgia, United States Americold Logistics Full time

    About Us Americold is a global provider of temperature-controlled infrastructure. We partner with farmers and food producers to ensure their perishable and frozen product reaches foods suppliers, restaurants, and your local grocery store without spoi Manager, Marketing, Marketing Manager, Business Development, Senior, Communications, Manufacturing, Business...

  • Director, Marketing Strategy

    4 weeks ago

    Atlanta, Georgia, United States TransUnion Full time

    TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy ChoicesWhat We'll Bring:At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their...

  • Director, Marketing Strategy

    1 month ago

    Atlanta, Georgia, United States TransUnion Full time

    TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy ChoicesWhat We'll Bring:At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their...

  • Business Development Senior Manager/Director, Mission Software Solutions for Federal Civilian Agencies

    1 month ago

    Atlanta, Georgia, United States KBR Full time

    Title:Business Development Senior Manager/Director, Mission Software Solutions for Federal Civilian Agencies (Hybrid)Business Development Senior Manager/Director, Mission Software Solutions for Federal Civilian Agencies (Hybrid)Belong. Connect. Grow. with KBR Around here, we define the future.We are a company of innovators, thinkers, creators, explorers,...

  • Business Development Senior Manager/Director, Mission Software Solutions for Federal Civilian Agencies

    4 weeks ago

    Atlanta, Georgia, United States KBR Full time

    Title:Business Development Senior Manager/Director, Mission Software Solutions for Federal Civilian Agencies (Hybrid)Business Development Senior Manager/Director, Mission Software Solutions for Federal Civilian Agencies (Hybrid)Belong. Connect. Grow. with KBR Around here, we define the future.We are a company of innovators, thinkers, creators, explorers,...

  • Senior Sterling B2B Integrator EDI Engineer

    4 weeks ago

    Atlanta, Georgia, United States Norfolk Southern Corporation Full time

    Norfolk Southern offers a unique opportunity to be part of our proud legacy that spans nearly 200 years. We are a customer-centric, operations-driven team dedicated to advancing safety, serving communities, and driving innovation for tomorrow's rail. As part of Norfolk Southern, you'll join a collaborative team where there are opportunities for growth across...

  • Senior Sterling B2B Integrator EDI Engineer

    4 weeks ago

    Atlanta, Georgia, United States Norfolk Southern Corporation Full time

    Norfolk Southern offers a unique opportunity to be part of our proud legacy that spans nearly 200 years. We are a customer-centric, operations-driven team dedicated to advancing safety, serving communities, and driving innovation for tomorrow's rail. As part of Norfolk Southern, you'll join a collaborative team where there are opportunities for growth across...

  • Manager, Sales

    1 week ago

    Atlanta, Georgia, United States MRI Software Full time

    MRI Software LLC is a leading provider of innovative software solutions for the global real estate industry. MRI delivers a comprehensive and truly configurable solution, from property-level management and accounting to the most complex, long-range financial modeling and analytics for both the commercial, occupier and multifamily real estate markets. As a...

  • Sales and Marketing Assistant

    2 weeks ago

    Atlanta, Georgia, United States Integral Senior Living Full time

    Sales and Marketing Assistant Flexible Hours Vibrant community. Inspiring company culture. The mission of making tomorrow better than yesterday. Join ISL in making dreams come trueSUMMARY of Duties The Sales & Marketing Assistant is responsible for assisting the Director of Sales & Marketing in actively acquiring and managing short- and long-term leads....

  • Business Development Senior Manager/Director, Mission Technology and Software Services for Federal Civilian Agencies

    3 weeks ago

    Atlanta, Georgia, United States KBR Full time

    Title:Business Development Senior Manager/Director, Mission Technology and Software Services for Federal Civilian Agencies (Hybrid)Business Development Senior Manager/Director, Mission Technology and Software Services for Federal Civilian Agencies (Hybrid)Belong. Connect. Grow. with KBR Around here, we define the future.We are a company of innovators,...

  • Channel Marketing Manager

    2 weeks ago

    Atlanta, Georgia, United States The Bridger Group Full time

    Who They AreOur client is the largest manufacturer and supplier of solid wood and composite moulding They are in need of a Channel Marketing Manager in either Illinois or Atlanta (with potential for remote with the right experience). This individual would be the go-between for sales and marketing as well as be the voice of the customer. What You'll Do...

  • Market Manager Finance

    1 week ago

    Atlanta, Georgia, United States Randstad Full time

    Randstad, the worlds leading partner for talent, is hiring a Market Manager, Finance & Accounting Practiceto drive profitable growth, while continually increasing Randstad's market share. Leading a team of staffing professionals, the successful Market Manager oversees sales, recruitment, order management, and customer service for both perm and temporary...