Sr. Product Marketing Manager
1 week ago
Our co-branded payment marketing team is focused on working with best-in-class partners to deliver payment solutions that meet the needs of our business customers.
As a Marketing Manager for the Small Business Credit Card program, you will be involved in planning, executing and measuring the performance of marketing campaigns for Amazon businesses.
You will play an integral role in building and engaging our Prospects and customer base via demand and lead generation campaigns, and in creating effective strategies that will promote the long-term growth of Amazon.
You will develop marketing content that reaches our audience to drive product demand via diversified marketing channels including web, email, social plus partner marketing channels.
In addition, you will analyze web traffic and other metrics and report on performance to management teams.Key job responsibilities
- Develop engagement strategies focused on driving key highvalue actions within the Amazon Business American Express Cobrand portfolio
- Develop marketing campaigns that support our small business credit card projects, including website, email and digital advertising
- Work closely with the marketing, product, program partners and data science teams on goto market strategy, campaign development and implementation
- Create and execute demand and lead generation programs
- Analyze data to determine campaign efficiency
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Develop and communicate marketing plans, campaign results and project recommendations to leadership
Seattle, WA, USA
BASIC QUALIFICATIONS
- 6+ years of professional noninternship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling crossfunctional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelor's degree
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