Senior Portfolio Manager, Digital

2 weeks ago


Portage, Michigan, United States Stryker Full time

Why join Stryker?

We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine Learn more about our award-winning organization by visiting

Who we want
  • Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
  • Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
  • Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
  • Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
  • Gather and collate competitive information to drive insights
  • Anticipate the needs of customers and patients and create a superior value proposition
  • Obtain insights by leveraging key opinion leaders
  • Understand customers and optimizes value proposition
  • Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
  • Effectively use and interpret qualitative and quantitative research
  • Utilize market research and third-party data to identify key industry trends
  • Collaborate cross-departmentally to lead the new product development (NPDP) process
  • Understand new product development process and its effect on the business
  • Build financial business case model to support new product development funding and product return on investment
  • Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
  • Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
  • Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
  • Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
  • Understand the costs of acquiring new customers vs. retaining current customers
  • Understand how to target customers based off of total market potential and opportunity
  • Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
  • Lead the development of sales tools and channel communication.
  • Understand and predict sales trends in the market
  • Research key factors, measurements and variables used in forecasting
  • Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
  • Develop contingency plans in the event of a supply chain interruption
  • Create and communicate a value proposition
  • Develop pricing consistent with the Marketing Strategy and brand positioning
  • Develop new marketing channels and tools
  • Define performance criteria used for evaluating business trends and activities

Minimum Qualifications (Required):

  • Bachelor's degree required
  • 6+ years of work experience required
  • OR Experience

Preferred Qualifications (Strongly desired):

  • MBA preferred
  • Sales/Marketing of Digital Products and associated business models
  • 3+ years medical device or marketing experience preferred

About Stryker

Our benefits
  • 12 paid holidays annually
  • Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
  • Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits

About Stryker

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at

Know someone at Stryker?

Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on our referral page

Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.



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