Scientific Angler and Ross Reels Looking for a Marketing Manager

2 weeks ago

Salt Lake, Utah, United States Angling Trade Full time
Scientific Angler and Ross Reels Looking for a Marketing Manager


The Marketing Manager is responsible for the strategic vision, concepts, implementation, tracking, and reporting of all multi-media marketing within the Scientific Angler and Ross Reel businesses.

The Marketing Manager will work to develop and deliver disciplined reporting of merchandising, marketing and web site usage (social and affiliates), develop data to support analysis and planning processes, item forecasting, web product placements, and management oversight of all implementation.

This individual will document findings by monitoring key metrics and sales performance data to develop recommendations to optimize the product marketing opportunities now and into the future.


Position Interfaces:
This position reports directly to the President of SA/Ross.
This position has a key communication role within the company and interfaces daily or routinely with:
Distribution and Sales
Advertising and Creative management (3 rd

party or in house)
Orvis Marketing as needed
All executive leaders/managers within the company
Key accounts/customers

Key Performance Measurements:
Marketing that drives a 20% increase in Scientific Angler and Ross Reel sales through all distribution points.
Develop disciplined merchandising and marketing reports which will create transparency and clarity on all marketing programs for the businesses.
Strategically set the mission, vision, and tactics for marketing as a three year plan.

Accountabilities:


Develop and implement search engine optimization and paid for programs that are monitored, reported against, and acted upon on a weekly basis.

Develop an annual marketing calendar that includes events, foreign/domestic programs, and promotional events aimed at brand awareness and sales.
Negotiate all collateral projects including workbooks, ad campaigns, promotional material, in store POP's, both domestically and abroad. Prioritize and assign spend and campaigns to meet goals and budgets.
Assure major account marketing plans are addressed and planned for.
Work with merchants to draw conclusions and recommendation on analytic findings.
Homepage usage/opportunities and performance reporting.
Define e-commerce best practices through competitive analysis. Offer actionable recommendations to business partners based on these best practices.
Updates to taxonomy to make sure items are in correct places, consolidate when stock gets low.
E-mail reporting.
Create web marketing plans and budgets.

Develop set of merchandising and reporting best practices for promoting fly fishing products and promotions through social media channels such as Facebook, Twitter as well as OLM programs such as SEO, paid placement, affiliates, and behavioral.


Skill Set Expectations:
Good networking capabilities both internally and externally.
High knowledge of web and marketing best practices.
A risk taker and developer of new programs.
Analytical knowledge of channel dynamics and insistent desire to develop full channel expertise
Creative business thinker that supports/endorses the Scientific Angler and Ross Reel product philosophy and brand.
Market/Industry expertise
High personal integrity

Skilled written and verbal communicator who enjoys/desires opportunities to internally and externally represent the business goals of their category teams.

A skill and background in motivating personnel is required.
Interested parties can contact Jim Lepage at
Are you (or another person from your business) planning to attend the International Fly Tackle Dealer (IFTD) industry trade show in Salt Lake City, Utah, this coming October?
Yes, I will be there. Looking forward to it.
I won't be there, but someone else from my business will.
I will not be there, and neither will anyone from our company.
We don't know yet/haven't decided, and COVID is the main factor.
We don't know yet/haven't decided for business reasons.
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