FitLab Studio Marketing Director

2 weeks ago

Newport Beach, California, United States Ragnar Events Full time
Job Type Full-timeDescriptionWho Is FitLab:FitLab Inc. powers the modern fitness journey by seamlessly integrating fitness studios, mass-participation events, and premium equipment.

FitLab's fully integrated platform solves the siloed nature of fitness and leverages the power of iconic athletes and truly connected experiences to keep you training - wherever, whenever and however you desire.

Through proprietary development, partnerships, and a series of acquisitions, FitLab has established a portfolio of brands that includes Assault Fitness, Electric, RPM, XPT, Sanctuary Fitness, Racked, Ragnar, Fitplan, McGregor FAST, and Yoga Vida, with more on the way.

FitLab Inc.

is based in Newport Beach, CA, with offices in Portland, OR, San Clemente, CA, Carlsbad, CA, and Salt Lake City, UT.


Job Summary:


Reporting to the CMO, the FitLab Studio Marketing Director plays a critical role in shaping the direction and strategy of our studios' presence across all channels.

You will be responsible for creating and managing the marketing strategies for our studio portfolio including:
Racked, Nike Studios, Sanctuary Fitness, Yoga Vida and XPT Studio.

This role will create and oversee the marketing budget including but not limited to paid media, content generation, software, print and influencers.

The Studio Marketing Director will develop and implement marketing plans, including content creation, promotional calendars, new studio release plans and other marketing projects.

This role will work with channel owners to align on the strategies and content that is needed to achieve the growth targets that you've built with the GM of Studios.


Responsibilities:


Foster, support, and value diversity, equality, and inclusion in the workplaceDirect the hiring, training, or performance evaluations of studio marketing staff and oversee their daily activitiesProvide mentorship, feedback, and support to help to the marketing staff grow and develop their skills as well as foster team building cultureOwn forecast and budgeting for each studio and drive major KPIs that align to key business metrics.

Create a reporting plan which should include weekly, monthly, and quarterly insightsTrack marketing results and effectiveness, and utilize commercial insights, customer activity, metrics and market research to develop ways to refine and improveWorking together with the CMO, Studio Marketing Manager and Brand team to execute against the growth, acquisition and retention goalsDevelop new and differentiated value propositions and campaigns to help drive revenue, membership sign-ups, and retention utilizing the company's innovative product portfolioDirect all elements of studio marketing programs including advertising, promotions, PR, events, sponsorships, member experience and community developmentManage the community marketing and social media strategies to increase brand awareness and engagement, while developing the framework for managing customer expectations and feedback on Google, Instagram, Yelp, etc.

pagesManage with channel owners strategies specifically designed to allow each channel to positively impact consumer experienceDevelop plans and strategies to help manage, foster and grow our franchise relationshipsLead events and retail marketing efforts as well as media partnershipsDrive partnership opportunities that can help elevate brand awareness and align with key existing and new audiencesIn conjunction with the CMO participate in quarterly and annual planning across all FitLab brandsAlign with Executive Leadership Team (ELT) on major business initiatives and studio roadmapsManage priorities and projects for the Studio Marketing ManagerManage independent contractorsEnsure the Marketing department is following project management best practices and delivering tasks as plannedPerform other job related duties as assignedRequirements 7+ years experience leading successful marketing strategies3+ years of demonstrated people leadership with a proven track record of hiring, coaching & developing talent5+ years experience working in the fitness studio and/or gym related industry experienceProven experience leading content strategies and execution of marketing initiativesExcellent leadership skills, including goal setting, motivating, training and mentorshipEffective conflict resolution and problem-solving skillsProven ability to plan and manage budgets Ability to cultivate a collaborative, innovative, and accountable team cultureDemonstrated ability to lead cross-functional teams and drive resultsStrong analytical and problem-solving skills, with the ability to develop long term solutionsStrong project management, prioritization skills and ability to manage multiple projects at different stagesCommitment to professional development and staying updated on industry trendsWorking knowledge of Salesforce, Asana, Google Analytics, Figma, or similarProficient in Microsoft Office SuiteClear and effective written and verbal communication and strong interpersonal skills

Physical Demands:

Prolonged periods sitting at a desk and working on a computerIf you are unable to meet any of these physical demands, reasonable accommodations will be made to the best of FitLab's ability.

Salary Description $135,000.00 to $150,000.00

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