Associate Director, Strategy

6 days ago

Minneapolis, Minnesota, United States Publicis Groupe Full time

Company Description

When Fallon opened its doors, it introduced itself to the world as "A new advertising agency for companies that would rather outsmart the competition than outspend them." Over forty years later, media, culture, and even the definition of an ad has changed. But our commitment to outsmarting has never wavered. We've simply evolved and modernized it, whether that means creating multi-channel activations to drive billions of impressions (Arby's), breaking the internet with an iconic pop culture reunion (Mean Girls + Walmart), or helping beloved cable franchises reinvent themselves on streaming platforms (Comedy Central + Showtime).

Regardless of the content or the context, we have a steadfast belief in THE POWER OF CREATIVITY and its ability to create an unfair competitive advantage for those brave enough to unleash it. We make big work for big brands on big stages. And we care about the work as much as we care about the people making it. We function as one integrated brain with media experts who think like creatives who think like strategists who think like account people. And together, our mission is to fuel the forward trajectory of businesses and brands.

Job Description

We believe strategy is sexy. (Yeah, we said it.) Because great creative starts with great strategy. So our strategists are charged with giving their teams the plans, provocations, power, and permission they need to create envy-inducing ideas that become culture-breaking and business-changing realities.

In our experience, the best strategists are scientists as much as artists, fascinated by culture as well as commerce, and have a healthy dose of heart and humanity. Intellect is their calling card, but they also know how to inspire. They're highly creative, genuinely collaborative, insatiably curious creatures. And they love the maddening-yet-exhilarating pursuit of solving the most complex problems.

But above all else, they are committed to creating things that are as amazing as the people they are. And they show up, every single day, dead set on doing something REMARKABLE.

As an Associate Strategy Director, we anticipate you've already mastered the fundamentals of the craft (e.g., 4Cs analysis, writing a brief). And now, you're ready to take full responsibility for larger projects. Which means anything from owning a product launch to running part of an account. It includes providing direction to research partners as well as partnering with creatives. And beginning to shift from beautifully executing things you're asked to do, to proactively seeking new ways to add value.

We'll also help you learn and refine the skills you'll need to one day become a Strategy Director: persuasion, selling great work, and creating an overall vision for a brand, to name a few. At Fallon, we want people to do the best work of their lives. And if that's what you want, we'd love to meet you.

KEY RESPONSIBILITIES

  • FOCUS AREAS: Own larger projects and/or portions of accounts. Assist on pitches as well as the development of overall visions for brands or accounts.
  • KNOWLEDGE BASES: Become an expert on your brand, category, consumer, and culture.
  • RESEARCH ROLE: Provide direction to research partners and write/analyze reports.
  • STRATEGIC OUTPUT: Write and present briefs/strategies that are sharp, succinct, and inspiring.
  • CREATIVE PARTNERSHIP: Collaborate with creative teams to get to great work.
  • STRETCH GOALS: Seek opportunities to proactively introduce ideas and POVs to teams/clients.

Qualifications

  • Strategic analysis and ideation
  • Persuasive writing, storytelling, and presentation
  • Creative feedback and direction
  • Research direction and distillation
  • Speed and resourcefulness
  • Being open-minded and brave enough to take a risk, start over, or say "I need help"
  • Willingness to take ownership and/or accountability-and everything that goes with it
  • Maintaining poise and presence in big moments
  • Demonstrating as much EQ as IQ
  • Having integrity, being generous, and generally being a good human to be around

Additional Information

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