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Marketing Associate
1 week ago
Job Title: Marketing Associate
Reports to: COO
Location: Mesa, AZ
Job Type: Full-time
Job Summary:
The Marketing Associate role at Northstar Preschools, a leading childcare platform, entails creating marketing assets, optimizing processes, conducting quality assurance audits, and connecting with incoming new customers. This position is pivotal in driving enrollment growth, enhancing operational efficiency, and making data-driven decisions around marketing. This position will also require extensive communication, sales, and marketing experience. As Northstar continues its rapid growth, this role will provide career development opportunities.
About Us:
Northstar Preschools is a top-50 childcare platform dedicated to providing parents with a safe and reliable solution. We are passionate about serving the whole child—mind, Body, and Heart—to provide a strong foundation for children and enable communities to thrive. We're building a dynamic and cohesive team with unified values of growth, service, positivity, ownership, and excellence.
If you have a background in marketing, share these values, and want to make a positive impact on children and communities, come join our team
Key Responsibilities:
1. Marketing Strategy and Asset Management:
Lead the development and execution of digital and physical marketing campaigns to attract new families.
Create and distribute marketing materials, ensuring they meet our brand standards and effectively engage target audiences.
Monitor and analyze the performance of marketing strategies, adjusting tactics as needed to improve reach and effectiveness.
2. Customer Engagement and Retention:
Conduct customer retention calls and surveys to gather feedback, identify satisfaction levels, and implement strategies for improvement.
Develop and maintain relationships with current and prospective families
3. Quality Assurance:
Perform regular quality checks on all marketing materials and customer interaction points to ensure consistency and excellence.
Track and report on key performance indicators (KPIs) related to marketing effectiveness, customer satisfaction, and enrollment rates.
Analyze data to identify trends, forecast future needs, and inform strategic decision-making.
4. Enrollment Specialist:
Serve as the first point of contact for inquiries, answering phone calls, providing information, and scheduling tours for prospective families.
Guide families through enrollment, ensuring a smooth and welcoming experience.
Train and lead the team on best practices for customer service, ensuring that all interactions reflect our commitment to excellence and care.
5. Communication and Collaboration:
Attend leadership meetings and participate in identifying solutions to key company issues.
Foster strong relationships with internal teams and external partners.
Act as a liaison between different departments to facilitate effective communication.
Qualifications:
Bachelor's degree in Business Administration, Marketing, Etc
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Prior experience working in B2C Marketing and Sales.
Proficiency in Google Ads, Social Media Ads, and marketing material design software (Canva, Adobe etc).
Ability to work collaboratively in a fast-paced, dynamic environment.
Knowledge of childcare industry trends is a plus.
Our company operates under the following core values:
· Growth Mindset: We use our creative minds to challenge ourselves to be better every day.
· Servant Leadership: We humbly serve others and pitch in to help the team succeed.
· Positive Attitude: We choose to be positive, compassionate, and joyful.
· Ownership: We own and take pride in our responsibilities and actions.
· Excellence: We set the industry standard in dependability, communication, and staff empowerment.
Northstar Preschools is an Equal Opportunity Employer committed to fostering an inclusive and diverse workplace. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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