SITKA Brand Activation Manager

4 weeks ago

Bozeman, Montana, United States W. L. Gore & Associates , Inc. Full time

About the Role:
We are looking for a Brand Activation Manager to join our team. In this role, you will be responsible for developing and executing brand events. You will partner with internal cross-functional teams and external partners to create exceptional brand experiences.


This position will be located at our facility in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.


Responsibilities:
Operate and execute brand events to drive sales, customer acquisition, direct website and retail store foot traffic, build brand exposure, lead event strategy across all disciplines of hunting and fishing, brick and mortar retail and consumer-facing trade shows
Create and manage event and outreach strategies that align with organizational brand goals and generate a positive fiscal impact
Oversee annual event planning determining the right events with the right objectives, goals and strategies to ensure cost-effectiveness, follow event budgets and assess ROI
Responsible for all events and event planning, including leading team recaps to identify opportunities for improvement, reporting to leadership on a regular cadence on event performance, and budgets
Ensure budget alignment while managing all event logistics and planning including event personnel, product and shipping
Facilitate logistics planning by determining venues and footprints, coordinating staffing and schedules, reviewing itineraries, building activation plans, organizing materials, and booking venues and services where needed
Execute events on-site by coordinating vendors and event hosts, event personnel, materials and logistics
Responsible for Data capture, analysis and reporting - with a primary KPI of new customer acquisition and evaluate the impact and success of events, utilizing data and feedback to inform future initiatives
Manage public relations before, during and after events to best communicate with the community

Required Qualifications:
A minimum of 4 years of experience in community/sports marketing or event marketing
A minimum of 3 years with a +$200M premium consumer brand
Highly organized with experience planning and executing consumer-facing brand events beginning with strategic intent through on-site execution
Experience managing public relations related to event marketing and community activations
Experience KPI setting, tracking, and dashboard creation with the ability to extract insights from data and KPIs related to event marketing and brand activations
A passion for the SITKA brand and the ability to comprehensively understand relevant industries, consumer mindsets, and seasonal trends.
Proven ability to work in fast-paced environments and prioritize workloads, manage multiple events and projects simultaneously and drive financial results
Ability to travel up to 50%

Desired Qualifications:
Bachelor's degree in business, marketing or related field
Experience in an event marketing role within a Fortune 500 multi-channel brand

Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore's hybrid working policies, from the country in which they are employed.


What We Offer:


Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being.

And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing".

Learn more at

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world.

We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

Gore is an equal opportunity employer.

We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening.

Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.

Our Talent Acquisition Team welcomes your questions at

Additional Information

Travel%: 50%

Shift:
Day Job

Schedule:
Full-time

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